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Analysis to Impact
Chris Herwig, Google
Earth Engine Users' Summit 2018
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Intros
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CONFIDENTIAL
Organize the world's Earth observation information and make it universally accessible and useful
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What does impact mean to you in your organization?
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Who is your audience?
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Audience
- Who is your intended audience?
- How should you frame your message to appeal to this audience?
- How should you distribute your message to reach this audience?
- What is your audience's technical ability and familiarity with topic of interest?
- What's in it for them?
- What types of communication does your audience expect?
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What is analysis to impact?
General public
Public-facing consumer applications
Science distilled into digestible stories
Global analysis ⇨ local stories
Mainstream news outlets
Social media
Science
Contribute knowledge to existing academic discussion
Produce datasets to be used for new/related research
Policy
Decision-support tools
Audience-specific dataset explorers and viewers
Reports for decision makers
Tools and datasets to support government workflows
Content to support advocacy/lobbying
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Who is your audience?
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How have you shared the results of your analyses?
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Google Tools
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What is Earth Engine?
Data
An exhaustive catalog of remote sensing datasets, including multispectral, radar, aerial, climate, land cover, and vector.
Computation
Colocated data storage + computation
API
Simple, yet powerful JavaScript* API, with support for Python (and more to come)
Browser-based IDE
No software to download or keep up to date. All you need is a modest internet connection.
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Sharing through Earth Engine
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Sharing through Earth Engine
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User Interface API
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Earth Engine App
code.earthengine.google.com/ ?public_apps_enabled
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Share your data (Earth Engine)
| |
Image |
Earth Engine Asset |
Table |
|
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Publish your results (Earth Engine)
| Chart |
Image |
Map |
Table |
Video |
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Publish your results
| Maps |
Earth |
Tour Builder |
My Maps |
Street View |
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Google Maps Platform
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Maps Platform,
custom styling
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Cloud + Maps Platform Credits Programs
Cloud : Geo for Good Cloud Credits Program: g.co/earth/cloud-credits
Maps : Eligible nonprofits, startups, crisis response, and news media organizations may apply for Google Maps Platform credits through the following programs:
- Nonprofits can apply for Google for Nonprofits
- Startup organizations can apply to the Google Cloud Startup Program
- Crisis response organizations can learn more about our Crisis Response efforts
- News media organizations can learn more about the Google News Initiative
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Export Map Tiles
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Share Earth Link
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Tour Builder
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Tour Builder
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Tour Builder
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Google Crisis Map
- Example - Public Alerts data: google.org/crisismap
- Create your own - Google hosted google.org/crisismap/a/.maps
- Create your own - open source, AppEngine github.com/google/googlecrisismap
- Worked well for Hansen et al for publishing their forest gain and loss data earthenginepartners.appspot.com/science-2013-global-forest
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Sharing your data
| Provenance |
Access |
License |
| Methodology + list any other data sources used |
Choose the right distribution method for your target audience. EE Users? Earth Engine asset. Cloud users? BigQuery public data, etc. |
Include a license when you release your data. Open licenses, like Creative Commons, can encourage others to build on your work. |
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How do I make my data open?
opendatahandbook.org
okfn.org
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Website markup for scientists and researchers:
A brief introduction on using structured data to enhance the findability of your datasets and other web content
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CONFIDENTIAL
Organize the world's Earth observation information and make it universally accessible and useful
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Shareability
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Twitter cards
<meta name = "twitter:card" content = "summary" /> � <meta name = "twitter:site" content = "@flickr" /> � <meta name = "twitter:title" content = "Small Island Developing States Photo Submission" /> � <meta name = "twitter:description" content = "View the album on Flickr." /> � <meta name = "twitter:image" content = "https://farm6.staticflickr.com/5510/14338202952_93595258ff_z.jpg" />
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Facebook Open Graph Markup
<meta property = "og:url" content = "http://www.nytimes.com/some-made-up-url" /> � <meta property = "og:type" content = "article" /> � <meta property = "og:title" content = "A made up article title" /> � <meta property = "og:description" content = "A short description of said made up article" /> � <meta property = "og:image" content = "http://static01.nyt.com/images/ some-made-up-url/image.jpg " />
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Validate your markup
Twitter card validator: https://cards-dev.twitter.com/validator
Facebook markup validator: https://developers.facebook.com/docs/sharing/webmasters/#testing
Google Structured Markup Testing tool: https://search.google.com/structured-data/testing-tool
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Structured Data for Web Content
How to improve findability
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What is structured data?
Search is evolving beyond ten blue links to bring your content to people in much richer and faster ways.
Structured data markup can drive users to your content and services with rich results on the Search results page.
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What is structured data?
| Explicit clues |
Standardized format |
Richer understanding |
| Google Search works hard to understand the content of a page. You can help us by providing explicit clues about the meaning of a page to Google by including structured data on the page. |
Structured data is a standardized format for providing information about a page and classifying the page content. On a recipe page, what are the ingredients, the cooking time and temperature, the calories, and so on. |
Google uses structured data that it finds on the web to understand the content of the page, as well as to gather information about the web and the world in general. Google Search also uses structured data to enable special search result features and enhancements. |
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Search Results
Rch Cards
Recipe Rich Cards
Before
After
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Search Results
Rch Cards
After
Before
Movie Rich Cards
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Search Results
Rch Cards
After
Before
Local Rich Cards
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Course
Fact Check
Book
Social Profile
Search Gallery
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Recipe
Article
Job Posting
Reviews
Search Gallery
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Schema.org
Launched in 2011 by Google, Microsoft, Yahoo, joined by Yandex; recently e.g. contributions from Apple, now many W3C community groups involved …
Provides core vocabulary for people, places, events, offers, actions, ...
Understood by the search engines, developed via W3C communities and Github.
Most Google Search structured data uses schema.org vocabulary.
A sampling of item types:
- Creative works:
- CreativeWork
- Book, Movie, MusicRecording, Recipe, TVSeries ...
- Embedded non-text objects:
- AudioObject, ImageObject, VideoObject
- Event
- Organization
- Person
- Place, LocalBusiness, Restaurant ...
- Product, Offer, AggregateOffer
- Review, AggregateRating
- Dataset
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| Format |
Description and Placement |
| JSON-LD* (Recommended) |
JavaScript notation embedded in a <script> tag in the page head or body. The markup is not interleaved with the user-visible text, which makes nested data items easier to express, such as the Country of a PostalAddress of a MusicVenue of an Event. Also, Google can read JSON-LD data when it is dynamically injected into the page's contents, such as by JavaScript code or embedded widgets in your content management system. |
| An open-community HTML specification used to nest structured data within HTML content. Like RDFa, it uses HTML tag attributes to name the properties you want to expose as structured data. It is typically used in the page body, but can be used in the head. |
|
| An HTML5 extension that supports linked data by introducing HTML tag attributes that correspond to the user-visible content that you want to describe for search engines. RDFa is commonly used in both the head and body sections of the HTML page. |
Chart for text with key takeaway
| Category |
Column 1 |
Column 2 |
Column 3 |
|---|---|---|---|
| Category 1 |
Text |
Text |
Text |
| Category 2 |
Text |
Text |
Text |
| Category 3 |
Text |
Text |
Text |
| Category 4 |
Text |
Text |
Text |
Slide title �24pt Google Sans Normal�Grey #3C4043
Key Takeaway
Key Takeaway�14pt Google Sans Bold�Blue #4285F4
Graph text�Category, 11pt Roboto Bold, Grey #5f6368
Text, 11pt Roboto, Grey #5f6368�
Column header�18pt Google Sans Grey #3C4043
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Key Takeaway�14pt Google Sans Bold�Blue #4285F4
Supported structured data formats
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<script type = "application/ld+json" > � { � "@context" : "http://schema.org/" , � "@type" : "Recipe" , � "name" : "Grandma's Holiday Apple Pie" , � "author" : "Elaine Smith" , � "image" : "http://images.edge-generalmills.com/56459281-6fe6-4d9d-984f-385c9488d824.jpg" , � "description" : "A classic apple pie." , � "aggregateRating" : { � "@type" : "AggregateRating" , � "ratingValue" : "4" , � "reviewCount" : "276" , � "bestRating" : "5" , � "worstRating" : "1" � }, � "prepTime" : "PT30M" , � "totalTime" : "PT1H" , � "recipeYield" : "8" , � "nutrition" : { � "@type" : "NutritionInformation" , � "servingSize" : "1 medium slice" , � "calories" : "230 calories" , � "fatContent" : "1 g" , � "carbohydrateContent" : "43 g" � }, � "recipeIngredient" : [ � "1 box refrigerated pie crusts, softened as directed on box" , � "6 cups thinly sliced, peeled apples (6 medium)" , � "..." � ], � "recipeInstructions" : [ � "1..." , � "2..." � ] � } � </script>
JSON-LD
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<div itemtype = "http://schema.org/Recipe" itemscope > � <link itemprop = "image" href = "http://images.edge-generalmills.com/56459281-6fe6-4d9d-984f-385c9488d824.jpg" /> � <meta itemprop = "recipeIngredient" content = "..." /> � <meta itemprop = "author" content = "Elaine Smith" /> � <meta itemprop = "recipeInstructions" content = "2..." /> � <div itemprop = "aggregateRating" itemtype = "http://schema.org/AggregateRating" itemscope > � <meta itemprop = "reviewCount" content = "276" /> � <meta itemprop = "worstRating" content = "1" /> � <meta itemprop = "bestRating" content = "5" /> � <meta itemprop = "ratingValue" content = "4" /> � </div> � <meta itemprop = "description" content = "A classic apple pie." /> � <meta itemprop = "prepTime" content = "PT30M" /> � <meta itemprop = "totalTime" content = "PT1H" /> � <meta itemprop = "recipeIngredient" content = "1 box refrigerated pie crusts, softened as directed on box" /> � <meta itemprop = "recipeYield" content = "8" /> � <meta itemprop = "recipeInstructions" content = "1..." /> � <div itemprop = "nutrition" itemtype = "http://schema.org/NutritionInformation" itemscope > � <meta itemprop = "carbohydrateContent" content = "43 g" /> � <meta itemprop = "servingSize" content = "1 medium slice" /> � <meta itemprop = "fatContent" content = "1 g" /> � <meta itemprop = "calories" content = "230 calories" /> � </div> � <meta itemprop = "recipeIngredient" content = "6 cups thinly sliced, peeled apples (6 medium)" /> � <meta itemprop = "name" content = "Grandma's Holiday Apple Pie" /> � </div>
Microdata
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<div xmlns = "http://www.w3.org/1999/xhtml" � prefix = "� schema: http://schema.org/� rdf: http://www.w3.org/1999/02/22-rdf-syntax-ns#� rdfs: http://www.w3.org/2000/01/rdf-schema#" � > � <div typeof = "schema:Recipe" > � <div property = "schema:author" content = "Elaine Smith" ></div> � <div property = "schema:recipeInstructions" content = "1..." ></div> � <div property = "schema:prepTime" content = "PT30M" ></div> � <div property = "schema:recipeIngredient" content = "6 cups thinly sliced, peeled apples (6 medium)" ></div> � <div property = "schema:description" content = "A classic apple pie." ></div> � <div rel = "schema:nutrition" > � <div typeof = "schema:NutritionInformation" > � <div property = "schema:carbohydrateContent" content = "43 g" ></div> � <div property = "schema:servingSize" content = "1 medium slice" ></div> � <div property = "schema:calories" content = "230 calories" ></div> � <div property = "schema:fatContent" content = "1 g" ></div> � </div> � </div> � <div rel = "schema:image" resource = "http://images.edge-generalmills.com/56459281-6fe6-4d9d-984f-385c9488d824.jpg" ></div> � <div rel = "schema:aggregateRating" > � <div typeof = "schema:AggregateRating" > � <div property = "schema:worstRating" content = "1" ></div> � <div property = "schema:reviewCount" content = "276" ></div> � <div property = "schema:ratingValue" content = "4" ></div> � <div property = "schema:bestRating" content = "5" ></div> � </div> � </div> � <div property = "schema:recipeIngredient" content = "1 box refrigerated pie crusts, softened as directed on box" ></div> � <div property = "schema:recipeYield" content = "8" ></div> � <div property = "schema:totalTime" content = "PT1H" ></div> � <div property = "schema:recipeInstructions" content = "2..." ></div> � <div property = "schema:name" content = "Grandma's Holiday Apple Pie" ></div> � <div property = "schema:recipeIngredient" content = "..." ></div> � </div> � </div>
RDFa
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Additional benefits of structured data
- Validate your markup https://search.google.com/structured-data/testing-tool
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Dataset findability
Why we’re here
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Discovery of public data is not easy
Access to public data is critical to facilitating reproducibility of research results, enabling scientists to build on others’ work, and providing data journalists easier access to information and its authenticity.
However, due to the volume of data repositories available on the Web, it can be extremely difficult to discover the right dataset that has the information that you are looking for.
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Structured data can help Google surface datasets by identifying information such as the name, description, creator and distribution formats.
Coming soon...
This feature is in pilot, and you may not see rich results for datasets yet. However, we recommend that you add dataset structured data to your site in preparation for new dataset features in Search results.
Required properties:
- @context - "http://schema.org/"
- @type- “Dataset”
- Description- Text
- Name- Text
Recommended properties:
- Citation- Text, CreativeWork
- Keywords- Text
- sameAs- URL
- spatialCoverage- Text, Place
- temporalCoverage- Text
- variableMeasured- Text, PropertyValue
- Version- Text, Number
- Url- URL
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An Example: data.gov.uk
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An Example: data.gov.uk
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An Example: data.gov.uk
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<script type = "application/ld+json" > � { � "@context" : "http://schema.org" , � "@type" : "Dataset" , � "name" : "OS VectorMap™ Local" , � "url" : "https://data.gov.uk/dataset/c6898d3e-52cd-4a61-8ddd-9817da74bf49/os-vectormap-local" , � "includedInDataCatalog" : { � "@type" : "DataCatalog" , � "url" : "https://data.gov.uk" � }, � "creator" : { � "@type" : "Organization" , � "name" : "Ordnance Survey" � }, � "description" : "OS VectorMap Local is a simple vector dataset..." , � "license" : { � "@type" : "CreativeWork" , � "name" : null , � "text" : "Use limitation dependent upon licence" , � "url" : null � },
"dateModified" : "2016-02-10T16:48:13.564Z" , � "keywords" : "Mapping" , � "distribution" : [{ � "@type" : "DataDownload" , � "contentUrl" : "http://www.ordnancesurvey.co.uk/business-and-government/products/vectormap-local.html" , � "fileFormat" : "HTML" , � "name" : "Product description" � }]
}� </script>
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Thank you!
herwig@google.com
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