Need explaination on ump purpose consent

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Ahmad Raza

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Nov 12, 2025, 11:16:25 AM (2 days ago) Nov 12

to Google Mobile Ads SDK Developers

Hi, I'm a unity mobile game developer.
Currently, I'm working on monetization sdk.
Our sdk contains the following native sdks like:

Admob
Applovin
Firebase
Adjust

All mentioned sdks have their own privacy/consent settings. Let me explain all of them.
Firebase consent
// Set consent types. Map<ConsentType, ConsentStatus> consentMap = new EnumMap<>(ConsentType.class); consentMap.put(ConsentType.ANALYTICS_STORAGE, ConsentStatus.GRANTED); consentMap.put(ConsentType.AD_STORAGE, ConsentStatus.GRANTED); consentMap.put(ConsentType.AD_USER_DATA, ConsentStatus.GRANTED); consentMap.put(ConsentType.AD_PERSONALIZATION, ConsentStatus.GRANTED); mFirebaseAnalytics.setConsent(consentMap);

MAX consent
MaxSdk.SetDoNotSell(false);
MaxSdk.SetHasUserConsent(true);

Adjust consent

AdjustThirdPartySharing adjustThirdPartySharing = new AdjustThirdPartySharing(null); adjustThirdPartySharing.AddGranularOption("google_dma", "eea", "1"); adjustThirdPartySharing.AddGranularOption("google_dma", "ad_personalization", "1"); adjustThirdPartySharing.AddGranularOption("google_dma", "ad_user_data", "1"); Adjust.TrackThirdPartySharing(adjustThirdPartySharing);

As we can see, each sdk requires common consent values like ad_personalization and ad_user_data. Now the problem is, android admob doc says that we can interpret consent values using UMP but I did not find any blog/post where I could fetch all these values via IABTCF_PurposeConsents.
I want to know, which purpose consent combination enables/disables the followings.

ANALYTICS_STORAGE : ?
AD_STORAGE : ?
AD_USER_DATA : ?
AD_PERSONALIZATION : Already mentioned here