Request: add API to request "hybrid ads", requesting multiple ad-formats at the same time

Liran Barsisa

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Nov 3, 2025, 8:44:55 PM (10 days ago) Nov 3

to Google Mobile Ads SDK Developers

Gravite/AddApptr offers such a thing for native&banner ads, so that we can get the best of both of them in terms of eCPM:

https://aatkit.gitbook.io/rtbsdk-android-integration/formats/advanced/beta-hybrid-native-ads

Please provide such a thing officially for Admob too, and also offer other types of hybrid ads:
Rewarded, rewarded-interstitial, interstitial.

And, in all of these cases, don't force us to provide Activity instance, because by the time the ad is loaded, it might be a different one (such as orientation change of current Activity).

Mobile Ads SDK Forum Advisor

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Nov 4, 2025, 3:07:19 AM (10 days ago) Nov 4

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Hi,

Thank you for contacting the Mobile Ads SDK Support team.

In Ad Manager, there is an option to combine native ad and banner ad requests , allowing both formats to be served from a single ad unit but in AdMob we dont have this option.

Regarding hybrid ads/combine multiple ad formats in AdMob and activity instance - Thanks for your suggestions and will inform this to our wider team.

Thanks,

Mobile Ads SDK Team

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[2025-11-04 08:06:31Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01vSaQb:ref" (ADR-00338362)

Liran Barsisa

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Nov 4, 2025, 3:45:08 AM (10 days ago) Nov 4

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Isn't "Ad Manager" available only for some people, yet Admob is available for all?

Make it official for everyone, and have it not just for banner&native, but also for full screen ads as I've written.

Personally I don't get why "Ad Manager" came to be. There should be one product for serving ads (Admob) , and you should have all APIs and features available there. It's very confusing...

You could have made it so that more features are available for loyal customers or something like that, if it mattered to you...

Mobile Ads SDK Forum Advisor

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Nov 4, 2025, 9:49:06 AM (10 days ago) Nov 4

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Hi,

We will raise this issue to the wider team to consider as a Feature request and will update you once I receive any update on this. Meanwhile, your patience is important.

Thanks,

Mobile Ads SDK Team

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[2025-11-04 14:48:00Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01vSaQb:ref" (ADR-00338362)

Mobile Ads SDK Forum Advisor

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Nov 4, 2025, 5:04:45 PM (10 days ago) Nov 4

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Hi Liran,

Please note that it's only for the AdManager and not currently on AdMob's roadmap.

The different formats require different types of integration and are shown ad different points in time. Banner and interstitial are not interchangable formats, you'd write your app very differently. Same with rewarded, you need a rewarded mechanism to do that.

I would suggest to choose the format that makes sense for their app, and AdMob's focus has been more around making sure all Google demand is eligible for each of those formats so there's not eCPM impact.

Thanks,

Mobile Ads SDK Team

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[2025-11-04 22:03:45Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01vSaQb:ref" (ADR-00338362)

Liran Barsisa

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Nov 4, 2025, 5:19:01 PM (10 days ago) Nov 4

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It should be available for all. No reason to have some features available only for "ad manager".

Such a thing can help Admob get more revenue too, as it will choose the one with the best revenue, instead of relying on developers that will probably use a waterfall solution (banner after native).

I didn't mention banner with interstitial but this could be a good idea too, because banner ads can be in full screen according to the docs ( here ), so if you can offer full screen banner ads, that could be a good idea.
Sadly, currently it says it might be as such ("might encompass the entire screen"), so the current SDK state isn't reliable about banner ads sizes.

What I did mention is these full screen ads:
Rewarded, rewarded-interstitial, interstitial.

That being said, we also have full screen native ads, so these should also be possible in a hybrid ad:
https://developers.google.com/admob/android/native/full-screen

As for "different formats" , that's the whole point. If the purpose is to have a reward for watching a full screen ad, and Admob failed to get a normal rewarded ad, instead of showing an error or something that doesn't go anywhere, frustrating users and not generating revenue, a different fallback can be used, of various kinds of full screen ads, such as rewarded-interstitial, interstitial, and even full screen native ads and reliable full screen banner ads if those are possible.

And, if any of the alternatives promise to give more revenue (which is the main reason for this request), it's even more reason to use them together in a hybrid ad.

What do you think developers should do when a rewarded ad can't be fetched, despite the user waiting for it and choosing to show it?

This could be even more common in cases such as GDPR ad-consent dialog being rejected, or ads that are targeted at children.

Adding more fallbacks can help in speed, more fill rate, reliability, revenue and better user experience.

There is practically no disadvantage here for both Admob and developers that use Admob.

Liran Barsisa

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Nov 4, 2025, 8:05:35 PM (9 days ago) Nov 4

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The best thing for hybrid ads, is that we get to choose which ad-formats to request at the same time, so we don't really need a class for each possible combination.
All ad formats classes should extend from one base class, allowing to load ads anywhere we wish, with Context instead of Activity, and just extra configurations as needed.

The hybrid class would just have the multiple ad-units it needs to load.

We are the ones that should choose which ads to show, as this is very much depending on the situation.

For example, what would I do if app-open ad failed to load, or that it gave me a low eCPM ? Why shouldn't I be able to use something else instead, that behaves the same, such as native/banner ad that take full screen, and I put a close button like the one of app-open ad?

This makes everything simpler.

Mobile Ads SDK Forum Advisor

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Nov 5, 2025, 4:56:30 AM (9 days ago) Nov 5

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Hi Liran,

Thats' a good suggestion, i confirmed with wider team and currently there is no road map on this. I will surely suggest this approach once it will come into pipeline.

Thanks,

Mobile Ads SDK Team

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[2025-11-05 09:55:34Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01vSaQb:ref" (ADR-00338362)

Umar Zannah

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Nov 5, 2025, 5:19:11 AM (9 days ago) Nov 5

to Liran Barsisa, Google Mobile Ads SDK Developers

Mobile Ads SDK Team: Consider the suggestion to add an API to AdMob for "hybrid ads" that can request multiple ad formats at the same time, including full-screen ads, rewarded, rewarded-interstitial, interstitial, and full-screen native ads.
Mobile Ads SDK Team: Provide updates on the feature request for hybrid ads in AdMob.

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Liran Barsisa

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Nov 5, 2025, 6:51:50 AM (9 days ago) Nov 5

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Thank you.

We can also make something else till this is implemented in a bidding way (meaning all of the requested ads in the same time) :
Waterfall between them.

In fact, you could have something like that, that will make things clear about how they work:

HybridAd(Waterfall(native,banner))

HybridAd(Bidding(native,banner))

HybridAd(Waterfall( rewarded, rewarded-interstitial,interstitial,native,banner ))

HybridAd( Bidding ( rewarded, rewarded-interstitial,interstitial,native,banner ))

And even something weird as:

HybridAd(Waterfall(Bidding(rewarded, rewarded-interstitial,interstitial), Bidding(native,banner)))

The weird one could work for ads that have a mediation that have waterfall being set on the Admob console (such as for adapters with custom-events).
They are in a lower priority as they have to be loaded later anyway.

Mobile Ads SDK Forum Advisor

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Nov 5, 2025, 10:44:58 AM (9 days ago) Nov 5

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Hi,

Thank you for contacting the Mobile Ads SDK Support team.

As mentioned earlier, currently there is no road map on this. I will surely suggest this approach once it will come into pipeline.

Thanks,

Mobile Ads SDK Team

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[2025-11-05 15:43:50Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01vSaQb:ref" (ADR-00338362)

Abdus Salam

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Nov 7, 2025, 1:06:25 PM (7 days ago) Nov 7

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