Values in the BETA API doc

Globalinos Digital Scale

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Jul 13, 2025, 11:46:14 PM Jul 13

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I would like help checking what these values would be in the API, I can't find most of them and I'm helping my developer, could someone help me?

Custom Criteria
Total impressions
Ad Exchange clicks
Ad Exchange average eCPM
Ad Exchange CTR
Ad Exchange revenue
Programmatic match rate

Ad Manager API Forum Advisor

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Jul 14, 2025, 2:45:57 AM Jul 14

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Hi,

Thank you for contacting the Ad Manager API support team.

I have raised your concern with the rest of our team and one of my teammates will reach out to you once we have an update.

Thanks,

Ad Manager API Team

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Ad Manager API Forum Advisor

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Jul 14, 2025, 3:18:11 PM Jul 14

to globalino...@gmail.com, google-doubleclick...@googlegroups.com

Hello there,

Thanks for reaching out.

I'm assuming you are using the Ad Manager SOAP API , not the Ad Manager API (Beta) . Please let me know if this isn't the case.

To assist you further, I recommend sending us a screenshot of the fields you use for the report in the Ad Manager UI. This will allow us to provide a more accurate mapping to the API fields you are seeking.

In the meantime, you can find information on the fields you are looking for in the corresponding reference documentation:

Custom Criteria: https://developers.google.com/ad-manager/api/reference/v202505/ReportService.ReportQuery?hl=en#dimensions
Total impressions, Ad Exchange clicks, Ad Exchange average eCPM, Ad Exchange CTR, Ad Exchange revenue: https://developers.google.com/ad-manager/api/reference/v202505/ReportService.ReportQuery?hl=en#columns
Programmatic match rate: https://developers.google.com/ad-manager/api/reference/v202505/ReportService.ReportQuery?hl=en#dimensions

Thanks,

Joshua

Ad Manager API Team

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