Usage of PAL SDK for Adx/programatic demands

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Akash Shah

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Aug 8, 2025, 1:33:15 AM Aug 8

to ima...@forumsupport.google, ima...@googlegroups.com, Vamsi Kishan Jayanthi

Hi Team,

We have a query regarding the usage of the PAL SDK. Due to certain constraints in our application, we are unable to integrate the IMA SDK. However, we do have our own IAB-compliant VAST parser in place.

Given this setup, we would like to know if using the PAL SDK alone would enable us to access AdX/programmatic demand. Are there any limitations in monetization if we proceed without integrating the IMA SDK?

Additionally, it would be helpful if you could share any official resources or documentation that outline the benefits and potential drawbacks of this approach.

Note: We are looking at platforms like Android, iOS, JS, Roku, Flutter & React native

Regards,
Akash Shah

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