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[New SA360 Reporting API] New metrics & segmentations
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Dec 5, 2025, 4:19:18 PM
12/5/25
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to searchads-api-announcements
New metrics
The following metrics are now available when querying the
campaign
resource:
unique_users
average_impression_frequency_per_user
We are adding the following conversion with cart data (CwCD) metrics:
orders
average_order_value_micros
average_cart_size
cost_of_goods_sold_micros
gross_profit_micros
gross_profit_margin
revenue_micros
units_sold
New postal code segment
Postal code segmentation can now be specified in a query. See more details in
segments.
geo_target_postal_code
.
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