Translation services
Localize your app experience for users around the world by translating your app's store listing page, app strings, and in-app products
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International reach
Connect with your audience in their native language. Translated apps have been installed over 24 billion times and counting.
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High-quality, fast
Store listings, in-app products are translated to 29 languages in minutes, at no cost, using our machine translation service.
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Continuous translation
Streamline your app strings translation using Gemini. New app bundles are automatically translated into the languages you select.
Best practices
- Check out our recommendations on where you should prioritize localization
- Get language recommendations when you order a translation in Play Console. You'll see insights like the top languages and countries where apps have been installed, broken down by category as well as the percentage of installs that come from users of those languages.
- If your app pulls in content from your server, consider translating existing server-side content in addition to localizing your UI
- Easily order translations , using our human or Gemini-powered services on your Play console
- Consider using our
human translation service
for your store listing and in-app products when high-quality, nuanced translation is a priority. This service offers professional results at a low cost in as little as a few days, available in up to 48 languages.
Find out more
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Grow globally through localization
Learn how to order translations directly within Play Console
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Translate and localize your app
Read this help center article on adding and updating translations to your app
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Translate and localize your store listing
Learn how to localize your store listing to maximize your app distribution potential
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Developer documentation for app translations
Learn best practices for creating default and alternative resources for Android apps
More on growing your audience
Accelerate your user growth with our reporting and optimization tools, including unique market insights exclusive to Google Play
Console features
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Store listings
Make a great first impression on potential users with a strong Play store listing
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Store listing experiments
Optimize your Google Play store listing to help increase installs and retention. Run A/B tests to find the most effective graphics and localized text.
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Acquisition reporting
Track acquisition trends and see which sources are driving the highest quality impressions
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Statistics
Query, explore, and compare exclusive metrics about your app from across Play Console. Find answers, analyze trends in detail with custom dimensions, and compare your performance to similar apps.

