2026 Google Ad Manager release archive

Report and optimize

Enable Data Transfer via Advanced Features

Data Transfer can now be activated via Advanced features by all Ad Manager 360 networks with an active billing setup. This optional premium feature allows publishers to access event-level data for precise, multi-dimensional analysis of campaign performance. To gain access, users with admin roles can review and accept the contracting terms and pricing structure through the Advanced features section of Ad Manager. To learn more, visit Explore Data Transfer reports and Turn on Advanced Features .

New Data Transfer fields

We’ve added the following new fields to Data Transfer: 

• IpAddress: The IP address associated with the ad slot request. 
• LandingPageDomain: Shows performance by landing page domain URL. 
• PpidStatus:Indicates the valid PPID (Publisher provided identifier) status on a given ad request. Covers both reservation and programmatic traffic.
• AdvertiserVertical: Shows performance by specific advertiser categories, such as Arts & Entertainment and Travel & Tourism. Helps understand performance across different advertiser segments.
• BrandName: Name of the brand, as classified by Google, associated with a creative transacted through Ad Exchange and Exchange Bidding, including Programmatic Guaranteed and Preferred Deals. Classification is non-exhaustive. 
• PricingRule:The pricing rule (formerly "unified pricing rule") used to set the price applied to programmatic demand. Shows the best eligible pricing rule, which may not be the applied pricing rule or the rejection reason. Other factors or rules could cause a bid's rejection.
• VideoPlacement:The type of video placement as defined by the updated IAB definition. The values of "in-stream" and "accompanying content" are declared via publisher inputted URL parameters. The values of "interstitial" and "no content" are populated automatically based on the declared inventory type. The video placement dimension only applies to backfill traffic.

Learn more about Data Transfer fields .

Manage network settings

Change to network slate default setting location

To improve your experience in the Ad Manager interface, the network slate default setting has moved from “Delivery settings” (under “Admin”) to “Video and audio settings” (also under “Admin”). To locate the setting, click Admin, then Video and audio, and scroll down to the “Slate default” field. This update centralizes video-related configurations for easier access. Learn more about network slates .

Report and optimize

End of scheduled legacy reports

In the deprecated Reportstool, legacy scheduled reports are approaching their final runs. Date ranges will show an updated end date for the final scheduled run. Note the following details:

• Daily reports: Legacy reports scheduled to run daily will be updated to have their last run during the week starting May 4, 2026. 
• Weekly and monthly reports: Legacy reports scheduled to run weekly or monthly will be updated to have their last run on or after May 4, 2026. 

Migrate any remaining scheduled legacy reports to Interactive reports. In Ad Manager "Reporting,"  Interactive reports will replace Reports on June 1, 2026.

Manage network settings

About data collection controls and allowed data usage for buyers 

How your existing Data Collection control works with your buyers was clarified in Set the data collection control for Authorized Buyers . When allowed, buyers may only use your data when either of the following conditions has been met: 

• For impressions for end users outside of the European Economic Area, the UK, and Switzerland: the Buyer must have submitted a valid bid that was not pre-filtered prior to the auction.
• For impressions for end users within the European Economic Area, the UK, and Switzerland: the Buyer must win the impression.

Other product or Help Center updates

Upcoming changes to the commonly used set of ad technology partners

Starting on or after April 20, 2026, Google Ad Manager will experiment with an updated set of commonly used ad technology partners . If this experiment is deemed beneficial for publishers, the list will be updated on or after June 5, 2026. This update will reflect the partners that meet our privacy standards and work most closely with publishers globally (determined by data collected from all programmatic demand sources).

To view the list of current ad technology partners (and those in the experiment once it starts), and manage the controls in your account:

1. Click Privacy & messaging.
2. On the European regulations card, click.
   1. Under "Settings," locate the "Review your ad partners" section.
   2. Click.
3. Make a selection:
   • Automatically include commonly used ad partners: Select this option to allow automatic updates.
   • Do not automatically include commonly used ad partners: Select this option to prevent automatic updates and opt out of the experiment. This option will create a custom list pre-filled with your current selections, which you can then modify as needed.

Note that if you're using a third-party CMP to collect GDPR consent, your list of ad tech partners is managed through your CMP provider. 

Manage inventory

Publisher provided signals: Video programming signals

Publishers can now transparently share inventory details with their buyers via four new video programming signals: channel, network, series, and title. These signals can be passed to Google Ad Manager directly on the ad tag as 4 new url parameters : ct_ch , ct_ne , ct_se and ct_ti or mapped from existing signals that you are already passing. Learn more about this and how these signals are used by Google Ad Manager and accessed by buyers .

Report and optimize

Ads traffic navigator now available in Premium reporting

Ads traffic navigator uses intuitive visualizations to help you learn about the life cycle of ads traffic and better understand ad performance. Review ads traffic across demand sources to make data-driven optimizations and streamline ads troubleshooting. To access Ads traffic navigator, you need to turn on the Premium reporting experience via Advanced features.

"Action needed" status for legacy Reports migration

On the legacy Reports page, we’ve added a new status to the "Interactive reports" column to help you identify changes needed for migration. The "Action needed" status means you’ll need to do one of the following actions before a report can be migrated (check the hover text):

• Remove the deprecated fields
• Update the time range so it’s within the last 3 years

Learn more about migrating your reports .

Manage inventory

New Focused banner ads (Beta)

Focused banner ads are a new type of web banner ad experience designed to enhance performance and target ad blindness. This format works by blurring the content located beneath the inline banner ad until a user takes action. Learn more about Focused banner ads or their implementation .

New opportunity available: Maximize revenue with line item setting "All requested sizes"

Currently, Ad Exchange (AdX) line items often require publishers to manually specify ad sizes in two places: the ad request and the line item itself. This redundancy can lead to missed revenue if a size requested by your site or app isn't explicitly listed on the AdX line item. By enabling the " All requested sizes " toggle in AdX line items, you can ensure that all sizes you request (in the tag/SDK) are eligible for that line item.

One important consideration: If this setting is enabled on an AdX line item that serves native ads, any native-only requests are converted to native and banner requests.

Report and optimize

Select an Interactive report type directly within a report

When creating a new report, you can now select a report type directly in the report. To do so, next to “Report type,” click the dropdown and select an option, such as “Ad speed.” Alternatively, on the Interactive reports page, you can still select a report type from the dropdown next to "Create my own report." To learn more, visit Overview of report types in Interactive reports .

End of "New Report" creation in legacy Reports tool

Beginning March 2, 2026, when you select "New report" in the legacy Reports tool, the report will default to the Interactive reports interface. To manage this transition, please begin creating your new reports directly within Interactive reports if you have not yet made the switch. To learn more, visit About the migration to Interactive reports .

Manage versions of an Interactive report with "Publish"

You can now use the "Publish" feature to manage report versioning. Changes to a published report will automatically save as a draft, which can be used to publish a new report version or discarded. Scheduled and shared reports use the latest published report version. Learn more about the "Publish" feature . 

Policy

Policy Center screenshot support expanded for app-level violations

The Policy Center now provides app-level screenshots (when available) that correspond to active policy violations. To learn more, visit View examples of your policy issues, regulatory issues, and advertiser preferences .

Other product or Help Center updates

Recent transition to IAB TCF v2.3

All publishers and CMPs were required to transition to the IAB Europe's Transparency and Consent Framework (TCF) v2.3 by March 1, 2026. Failure to meet this requirement may cause the associated ad request to be defaulted to Limited Ads or dropped entirely, which may impact revenue.  

We have introduced a new TCF error report code 1.4 to represent scenarios in which the "Disclosed vendors" section required of all TCF v2.3 strings is missing, malformed, or does not include Google. For details, visit Publisher integration with the IAB Europe TCF and Troubleshooting IAB EU TCF v2.3 implementation .

Euro changeover for Bulgarian LEV (BGN)  

Following Bulgaria’s official currency changeover from BGN to EUR, we will be deprecating the BGN currency in Ad Manager on March 10, 2026. Affected networks have been sent detailed instructions on how to best prepare. Details are also available in our Help Center .  

Consent syncing for apps launched in the Google CMP

Consent syncing for apps synchronizes user consent decisions across your apps, improving the user experience by eliminating redundant consent prompts. This feature is available if you use European regulations messages in the Google CMP. By minimizing consent fatigue, you can increase user engagement and potentially boost ad revenue.

To use this feature, you'll need to have multiple apps with overlapping users and be able to pass a cross-app user ID to Google via the UMP SDK. Get started in your Privacy Messaging settings .

Traffic and deliver ads

Autogenerate Ad Exchange line item placeholder creatives

Updates to Ad Exchange line item "Expected creatives" settings now result in the automatic generation of a creative placeholder.  

Report and Optimize

New reports open in Interactive reports

Eligible reports you run in the Reports tool will open in Interactive reports. An option to view the report in the Reports tool instead will be available for a limited time.

Traffic and deliver ads

Anchored adaptive banners to better support larger modern mobile devices

In February, the getLargeAnchoredAdaptiveBannerAdSize API method replaces the getCurrentOrientationAnchoredAdaptiveBannerAdSize API method to support updated sizing logic better suited to modern devices . These banners adjust ad height according to the specified width, with a maximum height of 150x150dp (Android) or 150x150pts (iOS) or 20% of the device height in the chosen orientation, whichever is smaller, replacing the 320x50 banner format and smart banners. 

Refer to the developer guide ( Android , iOS ) for more information.

Report and Optimize

Clicks from SDK Bidders

Reporting now includes clicks from SDK Bidders for the "Total clicks," "Ad Exchange clicks," "Total CTR," and "Ad Exchange CTR" dimensions. These clicks are based on when Google detects a physical click on an SDK Bidding rendered ad. Meta Audience Network is not supported.  

Run Interactive reports for orders and line items

You can now generate an Interactive report from your orders and line Items by clicking the "Run report" button for these items in Ad Manager. 

Other Product or Help Center updates

Google CMP TCF v2.3 support

European regulations messages created in Privacy & messaging have been updated to support the IAB TCF v2.3 specification, including the required disclosed vendors segment. This update is ahead of the IAB's mandatory deadline for all publishers and CMPs to implement TCF v2.3 fully by February 28, 2026.

Report and optimize

Manual experiments for key-values in Premium reporting

We’ve launched manual experiments for key-values in Premium reporting, providing a native A/B testing framework to validate your KV strategies. This feature allows you to move beyond guesswork by comparing control and treatment variants with statistical significance directly within Ad Manager. By managing the full testing lifecycle natively, you can eliminate manual analysis and use granular insights to refine your KV structures for maximum revenue and engagement.

To access this new experiment, enable Premium reporting via the Advanced features section in your Admin settings. Once enabled, manual experiments can be found under "Optimization." Read more about how to access Premium Reporting and run a manual experiment in the Ad Manager Help Center.

Other Product or Help Center updates

Euro changeover for Bulgarian LEV (BGN) 

On February 1, 2026, Bulgaria will be changing their official currency from BGN to EUR. In preparation, we will be deprecating the BGN currency in Google Ad Manager. Networks will not see any changes in their billing or payments, and we do not expect the switch to affect line item delivery. We will be sending affected networks detailed instructions to best prepare for the BGN deprecation in Google Ad Manager. 

Report and optimize

Deprecation of "video line item" filter

With the migration to Interactive reports, we’ll remove an implicit video line item filter for dimensions related to video position and pod position. The impact for existing Interactive reports may be a higher number of "Unknown" values, especially when the recorded event is associated with a display event. Publishers can filter specifically for video line items using " Line Item Environment Type = Video Player ."

Optimizations for your network