Bids data in Ad Manager Data Transfer (Beta)

AdUnitId

The ID for the inventory ad unit where the creative delivered.

AdxAccountId

The ID of the Ad Exchange (AdX) account that served the ad query.

AuctionType

The value "1" indicates a third-party Open Bidding auction. The value “2” indicates a bid originating from Ad Exchange.

BidAdvertiser

Name of the advertiser. Redacted for winning bids.

BidBidder

Name of the bidder's account.

BidBuyer

Name of the buyer's network

BidDealId

ID of the deal that applied for this impression. Blank if no deal was applied.

BidDealType

Type of deal. "Private auction", "Preferred deal", "Programmatic guaranteed," "EB auction package", or blank if no deal was applied.

BidPrice

Offered price for this bid after revenue sharing calculations, displayed in the Ad Manager network's default currency. Rounded for winning bids.

BidRejectionReason

Reason the bid lost or did not participate in the auction. Possible values include:

• "Winner": The bid won because it wasn’t rejected for any reason.
• "Outbid": The bid lost to another candidate in the auction or competing ad server line item.
• "Floor": The bid lost because its CPM was below a publisher-specified floor.
• "Optimized pricing": The bid was below the floor price set by optimized pricing.
• "No consent": The bid lost because the associated GDPR ad technology provider didn't have user consent.
• "Unidentified vendor": The bid lost because the GDPR ad technology provider was unidentified.
• "Publisher blocked": The bid lost because it was blocked by the publisher’s settings. This rejection includes bids that were filtered because of existing settings (such as a protection), or bids that aren't explicitly allowed (such as when only First Look traffic is eligible, but the bid doesn't match any First Look rules).
• "Other": The bid lost for another reason, such as URL filtering, or because it was below the minimum auction reserve price ($0.05 bids).

BidSellerReservePrice

The per-buyer floor price from unified pricing rules. Redacted for winning bids.

BidYieldGroupCompanyId

ID of the yield partner in an Ad Manager yield group that submitted the bid. Blank for Ad Exchange or if not applicable. Redacted for winning bids.

BidYieldGroupNames

Names of the Ad Manager yield groups that matched the request. Blank if not applicable. Redacted for winning bids.

Country

The name of the country associated with the IP address of the user.

CountryId

A numeric ID assigned to a user's country which can be matched using the API .

DeviceFamily

The device on which the event took place. Grouped by type of device. Possible values:

• "Mobile"
• "Desktop"
• "Other"

KeyPart

The query_id from the AdQuery, hashed. This field can be used to uniquely identify a query or bid auction.

LineItemId

The numeric ID for the delivered Ad Manager line item.

MobileAppId

Mobile application ID that requested the ad, if any.

• For Android, this is the package name.
• For iOS, this is an integer.

OptimizationType

The type of optimization applied when filling the request. Possible values:

• "Optimized Competition"
• "First Look"
• "Target CPM"
• Blank if no optimization type

OrderID

The numeric ID for the Ad Manager order that contained the delivered line item and creative.

OSFamily

The group the operating system installed on the user's device belongs to. Possible values:

• "Apple iOS"
• "Android"
• "Other"

Time

The time of the event in your network's local timezone, displayed in 24-hour format. Truncated and rounded down to the nearest hour.

TimeUsec2

The Unix time (also known as epoch time) of a query. Truncated and rounded down to the nearest hour.