Ad requests allowing mediation rejection reasons

Review the following table to understand the rejection reasons found under the "Ad requests allowing mediation" card in Ads traffic navigator .

Ad serving overview card: Ad requests allowing mediation

Here's a breakdown of what you can view in each column:

Rejection reason:This column describes the rejection reason in detail.
Suggested action: This column suggests actions you can take to resolve the rejection reason. If there's no suggested action, the entry shows "No action recommended."
Rejection stage: This column indicates the rejection stage in a card's visualization where you'll find the rejection reason.

To filter the table:

Click Filter with a few keywords, and enter one or more keywords in the search box.

Click Narrow byand select a rejection stage.

Rejection reason	Suggested action	Rejection stage
Google policy issue Mediation ads can't serve to this request due to Google policy.	View how to fix policy issues that affect ad serving .	Ineligible requests
App open ads blocked "App open" ads are not allowed for this publisher.	If your app is in Google Play’s Designed for Families program , it isn’t eligible for app open ads. Learn about trafficking app open ads .	Ineligible requests
Native request not using MediaView for main asset Programmatic native ads using native advanced must use MediaView (not ImageView) for main image assets.	Review the Mobile Ads SDK developer documentation for native advanced (Android).	Ineligible requests
Native templates missing The request was missing a native template.	Set up templates for native inventory. Learn more about native ad settings .	Ineligible requests
Offline ads blocked An offline ad request was blocked because the publisher has not been enabled.	Contact your account manager to determine if your apps should be allowed to make offline ad requests.	Ineligible requests
Unspecified No additional details are available.	No action recommended.	Ineligible requests
App not set up The app can't serve ads because it isn't set up in Ad Manager. Learn more about setting up an app in Ad Manager .	Finish setting up the app.	Ineligible requests
About "Ad requests with no partners" This rejection stage shows the number of ad requests that don’t have targeted mediation partners. No rejection reasons are specified.	If you'd like to learn more about setting up and targeting mediation partners using yield groups, visit Introduction to mediation .	Ad requests with no partners
Bid below publisher floor The bid was below a publisher-configured floor.	Review your First Look and other pricing rule configurations.	Rejected partners
Blocked by buyer protection The publisher has disallowed this buyer from serving on the ad request.	Review blocked buyers and update as needed.	Rejected partners
Google creative policy violation The partner can't serve to this request due to Google policy.	Review the information on real time bidding and changes to Google ads .	Rejected partners
Unconsented creative vendors The user did not consent to vendors detected to be called by this creative.	You may want to review how consent is gathered and passed .	Rejected partners
Open Auction blocked Open Auction backfill is not allowed for the request, and this bid is not First Look or a deal.	Check requirements for Open Auction and other transaction types .	Rejected partners
Try your keywords on Google Web Search .

Ad requests allowing mediation rejection reasons

Related article