Ad requests with targeted line items rejection reasons

Review the following table to understand the rejection reasons found under the "Ad requests with targeted line items" card in Ads traffic navigator .

Ad serving overview card: Ad requests with targeted line items

Here's a breakdown of what you can view in each column:

Rejection reason:This column describes the rejection reason in detail.
Suggested action: This column suggests actions you can take to resolve the rejection reason. If there's no suggested action, the entry shows "No action recommended."
Rejection stage: This column indicates the rejection stage in a card's visualization where you'll find the rejection reason.

To filter the table:

Click Filter with a few keywords, and enter one or more keywords in the search box.

Click Narrow byand select a rejection stage.

Rejection reason	Suggested action	Rejection stage
Line item displayed max times on page/stream/pod The line item served the maximum allowable times on a page, stream, or pod, as configured on the line item or ad rule.	Learn how to control the display of creatives on a line item .	Rejected line items
Below pricing floor Remnant line item price is below the specified floor for this request.	Learn more about pricing rule floors .	Rejected line items
Unconsented creative vendors The user has not consented to one or more vendors present in the creative.	Learn about checking RTB creatives for user consent and the reservation vendor filtering option.	Rejected line items
Invalid creative configuration Your buyer's creative is invalid.	Work with the advertiser, or examine the creative's settings if it's publisher hosted.	Rejected line items
Unfilled redirect A third-party line item did not return a creative.	Contact the advertiser to learn why it's not returning a creative.	Rejected line items
Unavailable pod position targeting The request could not accommodate the line item's pod position targeting.	The line item was unable to serve due to its position targeting within a video pod. For example, it may target position 1, which was occupied by a higher-value line item, while the targeting restricts it from serving to another empty position. This is generally working as intended, but you may want to consider relaxing the pod position targeting of the line item.	Rejected line items
Unfilled VAST redirect A VAST redirect did not return a creative.	Contact the advertiser to learn why it's not returning a creative.	Rejected line items
Sequential rotation creative unavailable Sequential rotation stops working correctly if any creative set to rotate can’t serve to the impression. When the next creative in the sequence is unable to fill an ad slot, the line item stops serving until the next time period begins.	Learn more about the non-delivery cause " next creative in rotation not available ."	Rejected line items
Required companion ad unavailable The line item has a required companion ad, but the ad request could not accommodate it.	Review companion delivery settings for the line item.	Rejected line items
Unable to accommodate storyboard The line item is a storyboard, but the stream could not accommodate it.	Review storyboard setup .	Rejected line items
Exclusion labels / same creative exclusion The ad did not serve due to exclusion labels, or because the creative was already served on the page view.	Learn more about non-delivery due to exclusion labels or same creative exclusion .	Rejected line items
Frequency cap reached This non-delivery cause means that a frequency cap on the number of times the ad or format can be used has been reached.	Check the frequency caps set for this line item and make sure that they’re not overly restrictive.	Rejected line items
Blocked by video settings Video settings prevented the line item from serving.	Learn more about configuring optimized pods .	Rejected line items
Line item ahead of schedule To get as many of your campaigns as possible to complete, Ad Manager allocates impressions to other campaigns when the line item is on or ahead of the schedule to meet its target.	No action required: the line item is delivering on schedule and working as intended.	Rejected line items
User identifiers unavailable for frequency capping User IDs were unavailable for frequency capping, and caused a line item with a frequency cap to be excluded from serving.	Learn more about frequency capping eligibility .	Rejected line items
Roadblocks prevented delivery The line item could not serve due to roadblock settings. Either the line item is a roadblock that could not serve all creatives, or another roadblock line item needed to serve.	Consider changing the order of requests on your page, or using Google Publisher Tags with a single-request architecture callout. Learn more about troubleshooting line item delivery .	Rejected line items
Google creative policy violation The creative can't serve to this request due to Google policy.	Review Google Policy guidelines, or creative restrictions .	Rejected line items
Unspecified No additional details are available.	No action recommended.	Rejected line items
Not selected to compete For each ad request, all eligible line items are compared against each other, and one (or a few in some cases, such as video pods) is selected to compete in the auction. All other eligible line items are not selected to appear and are counted here.	Generally, this is working as intended, as Ad Manager selects line items to serve based on their schedule and priority. To confirm that a line item has sufficient inventory, use Ad Manager forecasting, or learn more about troubleshooting line item delivery .	Non-competing line items
Creative not retrieved Programmatic Guaranteed and Preferred Deal line items are compared along with other eligible line items. In addition to being selected, their creative must be retrieved from the deal’s buyer. This counts deals that were unable to retrieve valid creatives.	This rejection reason is typically caused by the deal’s buyer failing to bid on the deal, or the bid being rejected. If this happens, the specific reason should appear in the programmatic flow.	Non-competing line items
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Ad requests with targeted line items rejection reasons

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