Interactive report dimensions
Below are all of the dimensions available in Interactive reports . To view metrics, visit Interactive report metrics .
The table is organized as follows:
| Left column | Right column |
|---|---|
| Dimension name and description |
Category the dimension is found under |
To filter the table, enter a keyword in the search box, or click Narrow by and select a category.
Dimension
Report type and dimension category
Google Analytics stream ID
The stream ID is the unique identifier for the data stream from which user activity originates. You can add stream IDs to your events to send data to certain data streams.
Audience segment (billable)
Name of billable Audience segment. This includes both first-party and third-party segments used for billing purposes.
Audience segment (targeted)
Name of targeted audience segment, including all first-party and third-party segments that matched the user on the winning line item.
Audience segment (targeted) AdID size
AdID size is the number of Android app identifiers (identified with an AdID) that make up this segment. Learn more about Audience segment composition
.
Audience segment (targeted) Amazon Fire size
The number of Amazon fire users that make up this segment.
Audience segment (targeted) Android TV size
The number of Android TV users that make up this segment.
Audience segment (targeted) IDFA size
IDFA size is the number of iOS app identifiers (identified with an IDFA) that make up this segment. Learn more about Audience segment composition
.
Audience segment (targeted) PPID size
The number of identifiers, identified by a publisher provided identifier (PPID), that make up a segment. Learn more about PPID
.
Audience segment (targeted) PlayStation size
The number of Playstation users that make up this segment.
Audience segment (targeted) Samsung TV size
The number of Samsung TV users that make up this segment.
Audience segment (targeted) mobile web size
The number of mobile web identifiers that make up this segment. Learn more about mobile web identifiers
.
Audience segment (targeted) size
Number of members currently in the segment. It's possible for this value to be different from the 30-day active size, especially if the segment refreshes its membership frequently. Learn more about total size
.
Note that for mobile inventory, the sum of "Mobile web size", "IDFA size", and "AdID size" may not equal the "Total size", due to non-mobile display identifiers and/or other devices.
Audience segment (targeted) status
The segment status when targeting audience segments.
Values include Active, Inactive, and Active (expired).
- Active :segments can be targeted and new cookies are added.
- Inactive :segments can't be targeted and new cookies aren't added.
- Active (expired) :segments can be targeted and new cookies aren't added.
Audience segment ID (billable)
The ID of the billable Audience segment. This includes both first-party and third-party segments used for billing purposes.
Audience segment ID (targeted)
The ID of the targeted audience segment, including all first-party and third-party segments that matched the user on the winning line item.
Audience segment data provider
The name of Audience segment data partner. If the segment is first-party, your Ad Manager network name is displayed.
Audience segment data provider ID
The ID of the Audience segment data partner. If the segment is first-party, your Ad Manager network name is displayed.
Bid rejection reason
Reason the bid lost or did not participate in the auction. Possible values include:
- Winner: The bid won because it wasn’t rejected for any reason.
- Outbid: The bid lost to another candidate in the auction.
- Floor: The bid lost because its CPM was below the seller's reserve.
- Optimized pricing: The bid was below the floor price set by optimized pricing.
- No consent: The bid lost because the associated GDPR ad technology provider didn’t have user consent.
- Unidentified vendor: The bid lost because the GDPR ad technology provider was unidentified.
- Publisher blocked: The bid lost because it was blocked by the publisher’s settings.
- Other: The bid lost for another reason, such as URL filtering.
Active View measurement source
The measurement source of a given metric. Includes the following values:
- Measured: The data for the metric was directly measured by client code that either Google controls or with which Google has intimate familiarity, or it uses OMID data from client code that was certified by Google or IAB Tech Lab.
- Inferred: The data for the metric uses OMID data or other publisher-provided signals that were not certified by Google or IAB Tech Lab.
- Provided: The data for the metric was inferred using sound judgment; however, it was not directly measured on the client. The inferred metric may originate from Google or a third party.
- (Not applicable): Indicates the source is not supported.
Advertiser
The name of the advertiser company assigned to an order. Select other dimensions to display labels, advertiser type, and more.
The name of the advertiser company assigned to an order. Select other dimensions to display labels, advertiser type, and more.
Advertiser (classified)
Name of the advertiser, as classified by Google, associated with a creative transacted through Ad Exchange and Exchange Bidding, including Programmatic Guaranteed and Preferred Deals.
Name of the advertiser, as classified by Google, associated with a creative transacted through Ad Exchange and Exchange Bidding, including Programmatic Guaranteed and Preferred Deals.
Classification is non-exhaustive. Some values may appear as "(Not applicable)" and this is expected behavior.
When an advertiser uses creatives associated with different landing pages, Ad Manager won't be able to determine the specific creative that will serve in advance. Instead, Ad Manager will check the advertiser mappings for each landing page and randomly report the affiliated advertiser.
Advertiser credit status
The current credit state of the advertiser. Statuses may include Active, On hold, Credit stop, Inactive, or Blocked, depending on the features enabled for your network. Learn more about what these statuses mean
.
Advertiser domain
Shows performance by advertiser URL. For example, Big Soda Pop Co. might map to a domain name of delicious.cola.com.
Provides more transparency into advertisers whose identities are not otherwise available. This dimension sometimes makes large-volume reports run more slowly.
- Web caches and others:Domains that are associated with ad servers are grouped here, including Ad Manager and third-party, because we only report on the top-level domain. So if an ad server domain includes redirect parameters, we truncate the full URL, even though the request is valid and may be associated with revenue and impressions.
You may want to combine this dimension with the "Advertiser (classified)" dimension, as we can often identify the advertiser associated with such domains.
- Unknown:This dimension shows the top 10,000 advertiser domains across Ad Exchange and Open Bidding, ranked by revenue. Any advertiser beyond this limit is placed into the "unknown" category.
Reports that use the “Advertiser domain” dimension will show 100% Ad Exchange Coverage for all rows except "(unknown)". For this reason, Ad Exchange Ad Requests and Ad Exchange Coverage should be disregarded for those rows.
In some scenarios, such as RTB ads, the advertiser domain may be one of multiple submitted domains and we don't know the specific creative chosen to be served. In this case, the advertiser domain reported is one randomly chosen from the list of possible domains.
"Not Applicable" indicates incompatibility with Ad server, AdSense, and Mediation demand channels.
Advertiser ID (classified)
The ID of the advertiser, as classified by Google, associated with a creative transacted through Ad Exchange and Exchange Bidding, including Programmatic Guaranteed and Preferred Deals.
Advertiser labels
Labels applied to the advertiser. Labels can be used for either competitive exclusion
or ad exclusion
.
Advertiser type
The classification of advertiser. Types include Advertiser, Agency, House agency, or Ad network. Learn about advertiser types .
The classification of advertiser. Types include Advertiser, Agency, House agency, or Ad network. Learn about advertiser types .
Advertiser vertical
Shows performance by specific advertiser categories, such as Arts & Entertainment and Travel & Tourism. Helps understand performance across different advertiser segments.
The categories displayed are identical to the ones that publishers can block.
When combined with dimensions such as "Buyer networks" and "Advertisers (classified)," this dimension can provide information to effectively allocate inventory and adjust pricing strategies to include high-value advertiser segments.
Why do I see "Unknown" values?
A very small number of impressions can't be categorized. And in some instances, specific advertisers can't be mapped to an Advertiser vertical.
A very small number of impressions can't be categorized. And in some instances, specific advertisers can't be mapped to an Advertiser vertical.
This dimension is best used when combined with other data such as "Advertisers (classified)" and "Buyer network." Reports that use the "Advertiser vertical" dimension will show 100% Ad Exchange Coverage for all rows except "(unknown)". For this reason, Ad Exchange Ad Requests and Ad Exchange Coverage should be disregarded for those rows.
"Not Applicable" indicates incompatibility with Ad server, AdSense, and Mediation demand channels.
Auction package deal ID
Indicates the deal ID of the auction package where curation targeting was applied.
Shows “0” if auction package deal is not applicable.
See also the Is curation targeted dimension.
Bidder encrypted ID
Shows the encrypted ID of bidders, including Open Bidders and Authorized Buyers, who bid on their inventory. Available for Open Auction and Private Auction.
Bidder
Shows publishers the performance of bidders, including Open Bidders and Authorized Buyers, who bid on their inventory.Available for Open Auction and Private Auction.
Buyer network ID
Identifies to publishers which buyers, including buyer networks that represent accounts (or "seats" on the exchange) owned by DSPs and ad networks, transacted on their inventory.
Buyer network
Identifies to publishers which buyers, including buyer networks that represent accounts (or "seats" on the exchange) owned by DSPs and ad networks, transacted on their inventory.
Brand (classified)
Name of the brand, as classified by Google, associated with a creative transacted through Ad Exchange and Exchange Bidding, including Programmatic Guaranteed and Preferred Deals.
Name of the brand, as classified by Google, associated with a creative transacted through Ad Exchange and Exchange Bidding, including Programmatic Guaranteed and Preferred Deals.
Classification is non-exhaustive. Some values may appear as "(Not applicable)" and this is expected behavior.
Brand ID (classified)
ID of the brand, as classified by Google, associated with a creative transacted through Ad Exchange and Exchange Bidding, including Programmatic Guaranteed and Preferred Deals.
Creative click through url
The URL to which the visitor will be taken when they click the ad. Click-through URLs are assigned at the creative level.
For template based creatives, the Click-through URL attribute can only be populated if a click macro is used in the template.
Not all creative types support the click-through URL attribute, for example, HTML5, redirect, and backfill creatives.
Curation partner ID
Shows the ID of the curation partner whose data segment or curated packages were targeted.
Shows “0” if curation wasn’t targeted.
Curation partner
If curation
was targeted, this dimension indicates the name of the curation partner whose data segment or curated packages were targeted. Shows “(Unknown)” if curation wasn’t targeted.
Deal
Shows publishers the performance of Preferred Deals, Private Auction, and Programmatic Guaranteed (Standard and Sponsorship) broken out by a deal name.
Shows "(Not applicable)" if no Preferred Deal, Private Auction, or Programmatic Guaranteed was involved.
Deal ID
Shows performance of Preferred Deals, Private Auction, and Programmatic Guaranteed (Standard and Sponsorship). The Deal ID is a system-generated number used to identify a deal between a buyer and a publisher. Shows "0" if no Preferred Deal, Private Auction, or Programmatic Guaranteed was involved.
Note: Some buyers may submit multiple bids at the same price for a single auction through different auction package deals, which aren't reported in Google Ad Manager. For these types of bidding, the Deal ID value is the auction package deals ID for Open Auction demand channel.
Secure signal ID (delivered) (Beta)
Reports the ID of the secure signal that was sent to the bidder who won the impression.
Secure signal name (delivered) (Beta)
Reports the names of the secure signals that were sent to the bidder who won the impression.
Demand channel
Displays the method buyers used to access your inventory. This dimension helps you report across your entire network. Values include:
- Ad Exchange (includes First look)
- AdSense
- Ad server (direct-sold line items)
- Mediation
- Open Bidding
- Header Bidding
- SDK Bidding
- Protected Audience seller (non-Google) (Deprecated)
Demand subchannel (Beta)
Displays the method buyers used to access your inventory.Combined with Demand channel, it provides a more granular view of your network traffic. Values include:
- Bulk
- Header Bidding (detected)
- House
- Network
- Open Auction - Auction Package
- Open Auction - First Look
- Open Auction - General
- Other (can represent video inventory sharing, as well as reservation ads, such as Bumpers and uncategorized Ad server ads)
- Preferred Deals
- Price Priority
- Programmatic Guaranteed
- Private Auction
- Sponsorship
- Standard
First Look pricing rule ID
Reports the First Look pricing rule ID. Where an item is eligible for both the First Look pricing rule and another pricing rule, the two rules are reported separately (in the "First Look pricing rule" and "Pricing rule" dimensions) to help you determine which rule has the higher floor.
Applies to Ad Exchange and Open Bidding. Shows "(Not applicable)" for other demand channels.
First Look pricing rule
Reports the First Look pricing rule. Where an item is eligible for both the First Look pricing rule and another pricing rule, the two rules are reported separately (in the "First Look pricing rule" and "Pricing rule" dimensions) to help you determine which rule has the higher floor.
Applies to Ad Exchange and Open Bidding. Shows "(Not applicable)" for other demand channels.
Impression counting method (Beta)
The method used for counting impressions. Possible values include:
- Downloaded: Follows IAB count on download ( Digital Video Ad Measurement Guidelines 2009 ).
- Begin to render: An impression is counted after creative assets have begun rendering. Follows IAB begin to render ( Digital Video Ad Measurement Guidelines 2018 ).
- Unknown: An impression from Ad Exchange or AdSense (like, a non-Ad server impression), or an Ad server impression from before the introduction of this dimension in June, 2020.
Sometimes, there may be discrepancies or negative numbers when the impression counting method dimension is used. This can occur when a begin-to-render ping is received, but a downloaded ping is not received.
Is curation targeted
Indicates if a buyer targeted a data segment or a curated package from a curation partner.
Values include:
Values include:
- Yes
- No
Learn more about curation partners .
Is First Look
Returns TRUE when First Look transacted. Available only for bids in Open Auction. Not supported for Preferred Deals or Private Auctions.
Master and companion creative ID
The ID for the type of creative that served when trafficked as a creative set. For video master and companion creatives, master ads play within the video player; companion ads, usually display, serve to non-video ad slots in conjunction with the master.
Master and companion creative
Type of creative that served when trafficked as a creative set.
For video master and companion creatives, master ads play within the video player; companion ads, usually display, serve to non-video ad slots in conjunction with the master.
Programmatic channel
Channel of transaction. Includes Preferred Deals, Programmatic Guaranteed, Private Auctions, and the Open Auction. Transactions via First Look are included in Open Auction transactions.
Channel of transaction. Includes Preferred Deals, Programmatic Guaranteed, Private Auctions, and the Open Auction. Transactions via First Look are included in Open Auction transactions.
Rendered creative size
The size of the ad slot where creatives are served from Ad Manager or Ad Exchange. This value may differ from the creative size reported in Ad Exchange. Possible values include:
- Audio: Audio ads
- Fluid: Google rendered Native & Fluid ads
- Interstitial: Interstitial ads
- Native: Custom rendered native ads
- Video/Overlay: Video ads
- <width>x<height>: Fixed-size ads
Any other values show as "Unknown".
Note: This dimension can't appear in the same report as the "Unfilled impressions" metric. They are incompatible.
Pricing rule ID
The ID of the pricing rule (formerly "unified pricing rule") used to set the price applied to programmatic demand. Shows the best eligible pricing rule, which may not be the applied pricing rule or the rejection reason. Other factors or rules could cause a bid's rejection.
Pricing rule
The pricing rule (formerly "unified pricing rule") used to set the price applied to programmatic demand.
Shows the best eligible pricing rule, which may not be the applied pricing rule or the rejection reason. Other factors or rules could cause a bid's rejection.
"No pricing rule applied" may mean that the impression was unfilled, there was no matching pricing rule
, or the auction candidate was ineligible for pricing rule filtering. (For example, Standard or Sponsorship line items
).
Any price set applies to Open Auction and Private Auction traffic across Open Bidding and Ad Exchange that matches the targeting criteria, including First Look. Traffic from Ad Exchange and AdSense backfill is subject to the pricing floor.
When the floor is set using target CPM, Ad Manager attempts to achieve a target CPM across all inventory sources that are covered by the pricing rule. Therefore, if a pricing rule report is broken out granularly but doesn’t include rows for all covered inventory sources, you may notice “Average eCPM” values that are below the rule’s target CPM. Learn more about activating CPM on pricing rules
.
Note: In this description, "price" or "pricing" references target CPMor floor prices.
Ad experiences
Type of Ad experiences used to serve the creative. Possible values are "Expanded ad (full screen)" or "(Not applicable)."
Ad technology provider
The ad technology provider (ATP) associated with the bid. ATP reports only if a bid is rejected due to lack of vendor consent. Otherwise, this dimension shows "Not applicable."
Compatible only with "Bids" and "Average bid CPM" metrics.
Ad technology provider ID
The ID of the ad technology provider (ATP) associated with the bid. Only appears in the exported version of a report.
Ad technology provider domain
The domain of the ad technology provider (ATP) associated with the bid.
Compatible only with "Bids" and "Average bid CPM" metrics.
Advertiser label IDs
The label IDs applied to the advertiser. Labels can be used for either competitive exclusion
or ad exclusion
.
Advertiser primary contact
The primary contact of the advertiser company assigned to an order. Select other dimensions to display labels, advertiser type, and more.
Creative policies filtering (Beta)
Values include "Network policies applied," "Network policies not applied," and "Unknown."
Creative protections filtering (Beta)
Values include "Protection applied," "Protection not applied," and "Unknown."
Header bidder integration type (Beta)
The Header bidding integration type. Possible values are "Prebid JS,"
"Prebid Server," "Amazon Publisher Services," or "Unknown."
"Prebid Server," "Amazon Publisher Services," or "Unknown."
Optimization type (Beta)
The type of yield optimization used.
Optimization types include: First Look , Optimized competition , Target CPM , or All Other Traffic.
Predicted viewability bucket
The estimated percentage of viewability based on an ad slot's historical and environment data, grouped into buckets. Possible values include:
- ≥50%
- 20% to 49%
- ≤19%
- Unknown
Rendering SDK
Displays which SDK renders the ad on mobile apps. Ad exchange / AdSense inventory only.
Values include:
Values include:
- 3P SDK:Ad rendered by third-party SDK. Recommended to report together with “Buyer network” and “bidder” dimensions. 3P SDK does not report Total clicks.
- GMA SDK:Ad rendered by Google Mobile Ads (GMA) SDK.
- Not applicable:Non-mobile traffic and unfilled request.
Secure signal delivery (Beta)
Reports if secure signals
were sent to the bidder who won the impression. Values include:
- Sent to winner
- Not sent to winner
Secure signal sharing is a processor feature that lets publishers pass obfuscated signals (such as user IDs) to third-party bidders on RTB bid requests.
Shows how including secure signals and sending them to bidders can impact metrics, such as Total impressions and Total CTR.
Likely, the Bidder hasn't chosen to receive the signal(s) if you see a combination of:
- "Secure signal delivery = Not sent to winner" with
- "Secure signal presence = Present", and
- You've successfully completed your secure signals implementation.
Secure signal presence (Beta)
Reports the presence of secure signals in the ad request. Values include:
- Present
- Missing
Secure signal sharing is a processor feature that lets publishers pass obfuscated signals (such as user IDs) to third-party bidders on RTB bid requests.
Shows how including secure signals and sending them to bidders can impact metrics, such as Total impressions and Total CTR.
Likely, the Bidder hasn't chosen to receive the signal(s) if you see a combination of:
- "Secure signal delivery = Not sent to winner" with
- "Secure signal presence = Present", and
- You've successfully completed your secure signals implementation.
Serving restriction
Shows performance distributed by serving restriction. If an ad call can be subject to multiple restrictions, only the first match from the order below will be reported. Reporting figures won't overlap.
- Limited ads: Traffic where only limited ads can serve.
- Restricted data processing (RDP): Includes traffic where the publisher requested restricted data processing using the tagging parameter or the now-deprecated network control , traffic where GPP strings triggered restricted data processing , or traffic from applicable US states where Google received Global Privacy Control (GPC) signals directly and triggered restricted data processing.
- Non-personalized ads (NPA): Includes traffic where the publisher requested non-personalized ads using the tagging parameter or the now-deprecated network control .
- Basic ads: Traffic where only IAB TCF v2.0 basic ads are eligible to serve. This matches users whose provided TC string includes consent for purpose 1 and legal bases for purposes 2, 7, 9, and 10, but no consent for purposes 3 or 4.
- Personalization disabled:Traffic where personalization was disabled by the mobile device’s user controls, other user personalization opt-out controls, or other cases where personalization wasn't feasible.
- No restriction: Traffic without any of the restrictions listed above.
Some ad requests may fall into multiple categories in this list. In these cases, the ad request is sorted into the first applicable category according to the order shown here.
Policy restrictions are not included in the Serving restrictions dimension and should be reviewed in the Policy center .
Available for date ranges starting on or after January 14, 2021.
Demand source (all)
The demand source describes the platform used by buyers to purchase inventory, such as Google Ads, Display and Video 360, and Open Bidding and so forth.
Values include:
- Google Ads
- DV3
- Open Bidding
- Authorized Buyers
- SDK Bidding
- Surveys
- Mediation
- Header Bidding Trafficking
Demand source
The demand source describes the platform used by buyers to purchase inventory, such as Google Ads, Display and Video 360, and Open Bidding and so forth.
Values include:
- Google Ads
- DV3
- Open Bidding
- Authorized Buyers
- SDK Bidding
- Surveys
- Mediation
- Header Bidding Trafficking
Creative
Creative that served to the ad slot request. Select dimension attributes
to display click-through URL, SSL scan results, or custom fields.
Creative technology
Type of technology used to serve the creative. Possible values are "AMPHTML", "Standard HTML", "Custom HTML", "Video", or "Other". Data for this dimension is only available for campaigns that served after March 3, 2018.
Type of technology used to serve the creative. Possible values are "AMPHTML", "Standard HTML", "Custom HTML", "Video", or "Other". Data for this dimension is only available for campaigns that served after March 3, 2018.
Creative third party vendor
The third-party vendor detected from the ad tag trafficked in the "Code snippet" field of third-party and custom creatives. If the code snippet is not recognized by Google Ad Manager, this value will be "Unknown vendor".
The third-party vendor detected from the ad tag trafficked in the "Code snippet" field of third-party and custom creatives. If the code snippet is not recognized by Google Ad Manager, this value will be "Unknown vendor".
Creative type
Type of creative that served to the ad slot request. Values include:
Type of creative that served to the ad slot request. Values include:
- Custom
- Custom template
- Studio
- Campaign Manager 360 tag
- HTML5
- Image
- Programmatic
- Third-party
- Video creative sets
- Other
Audio ads: Many creative types include audio ads. To see a breakdown of audio ads, you can also include a size dimension .
Creative video redirect third party (Beta)
The third-party platform where Google Ad Manager was redirected for the creative, based on the domain. The most common platforms are identified by name, all others by domain provided.
The third-party platform where Google Ad Manager was redirected for the creative, based on the domain. The most common platforms are identified by name, all others by domain provided.
Creative vendor (Beta)
Vendors present on a given creative or impression.
Values include:
- Company name (vendor ID), for instance, Numberly (2664)
- "-" for no certified vendors detected
- N/A for non-Ad Exchange traffic
Review Ad technology providers .
Creative target ad unit size
This dimension represents the "Targeted Ad Unit Size" of the creative which is served. Creative size doesn't represent the actual size of a creative being served. Since a Creative size can only be associated with filled impressions, this dimension is not compatible with the Unfilled impressions metric.
When the Creative size dimension is included in a report, companion delivery that is otherwise rolled up under master delivery is surfaced, so you may see higher totals than expected.
For yield group impressions, this will be 0x0.
This field was previously called "Creative size."
Delivery - Creative
Line item companion delivery option
Defines the different delivery types of a line item companion. Values include:
- Optional
- At least one
- All
Line item contracted quantity
The quantity of impressions or clicks contractually sold for this line item. If a sponsorship line item has a "Minimum quantity" defined, that is also included in this field.
Line item rate
The amount entered for the line item in the "Rate" field. Reflects currently set value and not previous values if changed.
Line item cost type
The method used for billing a line item. Values include:
- CPM: cost-per-thousand impressions;
- CPC: cost-per-click;
- CPD: cost-per-day (sponsorship and network line items only).
Line item creative rotation type
The creative rotation type of the line item. Values include:
- Even
- Frontloaded
- Optimized
- Sequential
- Weighted
Line item currency code
Three letter abbreviation for currency assigned to the order. For example, US Dollars is displayed as USD.
Line item delivery indicator
Percentage of the impression goal delivered per the percentage of time elapsed. The delivery indicator is always with respect to the current state, not the reporting date range chosen.
Formula: (% impression goal delivered ∕ % of time elapsed)
If a sponsorship line item has a "Minimum quantity" defined, that quantity is used as the impression goal in the delivery indicator calculation.
Line item discount (absolute)
For sponsorship, standard, bulk, or price priority line items, the amount by which you plan to reduce a line item's cost. This information is for reference only; it doesn't affect a line item's priority based on rate or value CPM.
Line item discount (percentage)
For sponsorship, standard, bulk, or price priority line items, the percentage by which you plan to reduce a line item's cost. This information is for reference only; it doesn't affect a line item's priority based on rate or value CPM.
Line item end date
The date on which the line item stopped delivering. Exported in M/D/YY format. For example, for line items with no end date, this value displays the text Unlimited.
Line item end time
The time at which the line item stopped delivering. Exported in YYYY-MM-DDTHH:MM:SS[+/-]hh:mm format. For example, for line items with no end time, this value displays the text Unlimited.
Line item deal ID
The line item deal ID is a system-generated number used to identify a deal between a buyer and a publisher. Available for Programmatic Direct
campaigns and Private Auction
deals in Ad Manager campaigns.
Line item external ID
The ID used in an external system for line item identification. This field must be enabled for your network. Contact your account manager for details.
Line item frequency cap
The number of times that a given user can be served a line item within a given time period. A line item may have more than one frequency cap; for example, 5 impressions per day and 1 impression per hour.
Line item ID
The ID of the line item associated with the Creative that served to the ad slot request.
Line item lifetime impressions
The total amount of impressions counted over the lifetime of the line item.
Line item lifetime viewable impressions
The total number of viewable impressions counted over the lifetime of the line item. Available for guaranteed line items that have a vCPM goal.
Line item is makegood
The line item is Makegood. If a Programmatic Guaranteed deal hasn’t met its originally agreed-upon terms or performance, a publisher can choose to create a Makegood on that deal. A Makegood line item is created from a proposal line item with a Standard line item type.
Line item booked revenue (exclude CPD)
The total value booked for the line item.
- For CPC line items, it's calculated as: Booked revenue = Quantity * Rate
- For CPM line items, it's calculated as : Booked revenue = Quantity * Rate / 1,000
Line item primary goal type
Specifies the type of the goal for a line item. Values include:
- Lifetime
- Daily
- None
Line item primary goal units (absolute)
Indicates current progress towards the goal for the given unit type, such as impressions.
Line item primary goal units (percentage)
Indicates percentage of current progress towards the goal for the given unit type, such as impressions.
Line item primary goal unit type
Indicates the type of unit used for defining a reservation, for example, impressions or clicks.
Line item priority
The numeric delivery priority value assigned to the line item, which ranges from 1 to 16. 1 is the highest priority and 16 is the lowest.
Line item reservation status
Defines the different reservation statuses of a line item.
Values include:
- Reserved
- Unreserved
Line item start date
The date on which the line item started delivering. Exported in M/D/YY format. For example, if a line item starts on April 7, the value would be: 4/7/15.
Line item start time
The time at which the line item started delivering. Exported in YYYY-MM-DDTHH:MM:SS[+/-]hh:mm format. For example, if a line item starts on April 7, 2015 13:50 EDT, the value would be: 2015-04-07T13:50:00-04:00.
Line item type
Type of line item associated to the creative that served to the ad slot request. Reservation traffic for this dimension may return a dash (-) in reporting. The dash can indicate delivery via inventory sharing.
Line item value cost per unit
An amount specified to help the ad server rank inventory. Given in units of the line item currency.
Line item PO number
Displays the user-defined (optional) field value in the associated Order settings. Learn more about the Line item
dimension for your campaigns.
Line item labels
Labels applied to the line item. Labels can be used for either competitive exclusion or ad exclusion. Learn more about the Line item
dimension for your campaigns.
Line item label IDs
The ID of the labels applied to the line item. Labels can be used for either competitive exclusion or ad exclusion. Learn more about the Line item
dimension for your campaigns.
Line item salesperson
The salesperson assigned the line item. Learn more about the Line item
dimension for your campaigns.
Line item secondary salespeople
The secondary salespeople assigned to the line item. Learn more about the Line item
dimension for your campaigns.
Line item secondary traffickers
The secondary traffickers assigned to the line item. Learn more about the Line item
dimension for your campaigns.
Line item trafficker
The trafficker assigned to the line item. Learn more about the Line item
dimension for your campaigns.
Order delivery status
Describes the status of the order's delivery. The status can be one of the following:
- Started
- Not started
- Completed
Order end time
The time at which the line item stopped delivering. Exported in YYYY-MM-DDTHH:MM:SS[+/-]hh:mm format.
Order external ID
The ID used in an external system for line item identification.This field must be enabled for your network. Contact your account manager for details.
Order labels IDs
IDs of the label applied to the order. Labels can be used for either competitive exclusion or ad exclusion
.
Order
The name of the Order associated to the line item linked to the Creative that served to the ad slot request.
Order is programmatic
Displays "TRUE" if an order is associated with a programmatic proposal. Otherwise, displays "FALSE."
Order start time
The time at which the line item started delivering. Exported in YYYY-MM-DDTHH:MM:SS[+/-]hh:mm format.
Order agency ID
The external ID entered for the agency. The external ID is on the agency's settings page, which can be displayed when you view an Ad Manager Company in Admin.
The external ID entered for the agency. The external ID is on the agency's settings page, which can be displayed when you view an Ad Manager Company in Admin.
Continent
Continent associated with the IP address from the ad slot request. Possible values include Unknown, Africa, Americas, Asia, Europe, and Oceania.
Yield partner (header bidding trafficking)
The number of header bidding trafficking ad requests that have bids.
When a Yield partnerfilter is added, ad request counts are estimates.
In ads traffic navigator, a red or green arrow indicates this metric independently shifted the subsequent metrics by 5% or more (period over period), excluding upstream and downstream changes. Hover over the arrow for details.
Ad Exchange product
Shows the performance of specific Ad Exchange products. For example: Display, Video, Mobile-In app, and Ad Exchange for Games. This dimension is only visible if you use another Ad Exchange product, such as Video or Mobile.
Ad type
Shows the performance of different ad types. Possible ad types in reporting include:
- Animated image
- Audio
- Auto display (also known as Magazine style ads)
- Image
- Rich Media
- Text
- Video
Not all of these ad types will appear on your inventory.
Applies to Ad Exchange, Open Bidding, and AdSense. Shows "(Not applicable)" for other demand channels.
Ad unit code level 1
The code of an ad unit in the first level of the hierarchy, used to identify the ad unit in Google Ad Manager ad tags. Learn more about reporting on ad unit hierarchy
.
Ad unit code level 10
The code of an ad unit in the tenth level of the hierarchy, used to identify the ad unit in Google Ad Manager ad tags. Learn more about reporting on ad unit hierarchy
.
Ad unit code level 11
The code of an ad unit in the eleventh level of the hierarchy, used to identify the ad unit in Google Ad Manager ad tags. Learn more about reporting on ad unit hierarchy
.
Ad unit code level 12
The code of an ad unit in the twelfth level of the hierarchy, used to identify the ad unit in Google Ad Manager ad tags. Learn more about reporting on ad unit hierarchy
.
Ad unit code level 13
The code of an ad unit in the thirteenth level of the hierarchy, used to identify the ad unit in Google Ad Manager ad tags. Learn more about reporting on ad unit hierarchy
.
Ad unit code level 14
The code of an ad unit in the fourteenth level of the hierarchy, used to identify the ad unit in Google Ad Manager ad tags. Learn more about reporting on ad unit hierarchy
.
Ad unit code level 15
The code of an ad unit in the fifteenth level of the hierarchy, used to identify the ad unit in Google Ad Manager ad tags. Learn more about reporting on ad unit hierarchy
.
Ad unit code level 16
The code of an ad unit in the sixteenth level of the hierarchy, used to identify the ad unit in Google Ad Manager ad tags. Learn more about reporting on ad unit hierarchy
.
Ad unit code level 2
The code of an ad unit in the second level of the hierarchy, used to identify the ad unit in Google Ad Manager ad tags. Learn more about reporting on ad unit hierarchy
.
Ad unit code level 3
The code of an ad unit in the third level of the hierarchy, used to identify the ad unit in Google Ad Manager ad tags. Learn more about reporting on ad unit hierarchy
.
Ad unit code level 4
The code of an ad unit in the fourth level of the hierarchy, used to identify the ad unit in Google Ad Manager ad tags. Learn more about reporting on ad unit hierarchy
.
Ad unit code level 5
The code of an ad unit in the fifth level of the hierarchy, used to identify the ad unit in Google Ad Manager ad tags. Learn more about reporting on ad unit hierarchy
.
Ad unit code level 6
The code of an ad unit in the sixth level of the hierarchy, used to identify the ad unit in Google Ad Manager ad tags. Learn more about reporting on ad unit hierarchy
.
Ad unit code level 7
The code of an ad unit in the seventh level of the hierarchy, used to identify the ad unit in Google Ad Manager ad tags. Learn more about reporting on ad unit hierarchy
.
Ad unit code level 8
The code of an ad unit in the eighth level of the hierarchy, used to identify the ad unit in Google Ad Manager ad tags. Learn more about reporting on ad unit hierarchy
.
Ad unit code level 9
The code of an ad unit in the ninth level of the hierarchy, used to identify the ad unit in Google Ad Manager ad tags. Learn more about reporting on ad unit hierarchy
.
Ad unit ID (all levels)
Displays the ad unit IDs for the full path of ad units, from the root ad unit. Nested ad units follow double chevrons (">>").
Ad unit ID level 1
The ID of an ad unit in the first level of the hierarchy. Learn more about reporting on ad unit hierarchy
.
Ad unit ID level 10
The ID of an ad unit in the tenth level of the hierarchy. Learn more about reporting on ad unit hierarchy
.
Ad unit ID level 11
The ID of an ad unit in the eleventh level of the hierarchy. Learn more about reporting on ad unit hierarchy
.
Ad unit ID level 12
The ID of an ad unit in the twelfth level of the hierarchy. Learn more about reporting on ad unit hierarchy
.
Ad unit ID level 13
The ID of an ad unit in the thirteenth level of the hierarchy. Learn more about reporting on ad unit hierarchy
.
Ad unit ID level 14
The ID of an ad unit in the fourteenth level of the hierarchy. Learn more about reporting on ad unit hierarchy
.
Ad unit ID level 15
The ID of an ad unit in the fifteenth level of the hierarchy. Learn more about reporting on ad unit hierarchy
.
Ad unit ID level 16
The ID of an ad unit in the sixteenth level of the hierarchy. Learn more about reporting on ad unit hierarchy
.
Ad unit ID level 2
The ID of an ad unit in the second level of the hierarchy. Learn more about reporting on ad unit hierarchy
.
Ad unit ID level 3
The ID of an ad unit in the third level of the hierarchy. Learn more about reporting on ad unit hierarchy
.
Ad unit ID level 4
The ID of an ad unit in the fourth level of the hierarchy. Learn more about reporting on ad unit hierarchy
.
Ad unit ID level 5
The ID of an ad unit in the fifth level of the hierarchy. Learn more about reporting on ad unit hierarchy
.
Ad unit ID level 6
The ID of an ad unit in the sixth level of the hierarchy. Learn more about reporting on ad unit hierarchy
.
Ad unit ID level 7
The ID of an ad unit in the seventh level of the hierarchy. Learn more about reporting on ad unit hierarchy
.
Ad unit ID level 8
The ID of an ad unit in the eighth level of the hierarchy. Learn more about reporting on ad unit hierarchy
.
Ad unit ID level 9
The ID of an ad unit in the ninth level of the hierarchy. Learn more about reporting on ad unit hierarchy
.
Ad unit ID (top level)
The ID of the ad unit (top level). Displays only top-level ad unit IDs, with impression data for each child ad unit aggregated toward the total for its parent ad unit.
Ad unit (all levels)
Displays the full path of ad units from the root ad unit. Nested ad units follow double chevrons (">>").
Ad unit ID (level 1)
The name of an ad unit in the first level of the hierarchy. Learn more about reporting on ad unit hierarchy
.
Ad unit level 10
The name of an ad unit in the tenth level of the hierarchy. Learn more about reporting on ad unit hierarchy
.
Ad unit level 11
The name of an ad unit in the eleventh level of the hierarchy. Learn more about reporting on ad unit hierarchy
.
Ad unit level 12
The name of an ad unit in the twelfth level of the hierarchy. Learn more about reporting on ad unit hierarchy
.
Ad unit level 13
The name of an ad unit in the thirteenth level of the hierarchy. Learn more about reporting on ad unit hierarchy
.
Ad unit level 14
The name of an ad unit in the fourteenth level of the hierarchy. Learn more about reporting on ad unit hierarchy
.
Ad unit level 15
The name of an ad unit in the fifteenth level of the hierarchy. Learn more about reporting on ad unit hierarchy
.
Ad unit level 16
The name of an ad unit in the sixteenth level of the hierarchy. Learn more about reporting on ad unit hierarchy
.
Ad unit level 2
The name of an ad unit in the second level of the hierarchy. Learn more about reporting on ad unit hierarchy
.
Ad unit level 3
The name of an ad unit in the third level of the hierarchy. Learn more about reporting on ad unit hierarchy
.
Ad unit level 4
The name of an ad unit in the fourth level of the hierarchy. Learn more about reporting on ad unit hierarchy
.
Ad unit level 5
The name of an ad unit in the fifth level of the hierarchy. Learn more about reporting on ad unit hierarchy
.
Ad unit level 6
The name of an ad unit in the sixth level of the hierarchy. Learn more about reporting on ad unit hierarchy
.
Ad unit level 7
The name of an ad unit in the seventh level of the hierarchy. Learn more about reporting on ad unit hierarchy
.
Ad unit level 8
The name of an ad unit in the eighth level of the hierarchy. Learn more about reporting on ad unit hierarchy
.
Ad unit level 9
The name of an ad unit in the ninth level of the hierarchy. Learn more about reporting on ad unit hierarchy
.
Ad unit (top level)
The name of the ad unit (top level). Displays only top-level ad units, with impression data for each child ad unit aggregated toward the total for its parent ad unit.
Ad unit reward amount
For rewarded ads, the set number of reward items the user receives from viewing the ad.
Ad unit reward type
For rewarded ads, the set type of reward items the user receives from viewing the ad (for example, coins or extra lives).
Ad unit status
Shows the delivery status of an ad unit. Possible values include:
- Active: The ad unit is active and can serve ads.
- Inactive: The ad unit is inactive and cannot serve ads.
- Archived: The ad unit is archived and cannot serve ads
App Tracking Transparency consent status (Beta)
Understand user consent status in relation to Apple’s App Tracking Transparency setting and its impact on monetization. ATT consent status applies only to the device ID. Values include:
- Authorized
- Denied
- Restricted
- Not determined
- (Not applicable)
Auto refreshed traffic
Indicates if the traffic is from auto-refreshed ad requests. Values include:
- Refreshed: Traffic that is auto-refreshed, which refers to the action of serving or changing advertising or content in an automatic manner when a publisher calls auto refresh Google Publisher Tag (GPT) API on the ad request.
- Not refreshed:All other traffic.
Child network code
Child networks give channel partners (or "parent networks") the ability to represent and manage their inventory. Channel partners use "Manage inventory" in Multiple Customer Management (MCM)
. This dimension allows channel partners to see how their individual child publishers are performing.
Child network ID
The Child network ID identifies the child network giving channel partners (or "parent networks") the ability to represent and manage their inventory. Channel partners use "Manage inventory" in Multiple Customer Management (MCM)
. This dimension allows channel partners to identify their individual child publishers to see how they are performing.
Child network
The name of the child network that gives channel partners (or "parent networks") the ability to represent and manage their inventory.Channel partners use "Manage inventory" in Multiple Customer Management (MCM)
. This dimension allows channel partners to identify their child network to see how their individual child publishers are performing.
First-party ID status
Indicates whether a first-party user identifier was present on a given ad-request. This dimension only reports values based on first-party IDs
and does not include PPID.
Possible values include:
- Active: A user identifier was present and active.
- Restricted: A user identifier was present in the ad request but personalization was not allowed.
- Missing: A user identifier wasn't present.
Key-values
Key-values associated to an ad slot request. Use the "Ad Server Targeted Impressions" and "Ad server impressions" metrics to differentiate between targeted and untargeted impressions.
Placement ID
The ID of the placement that currently includes an ad unit associated with an impression, click, or other event. This is a flattened version of the Placement (all) dimension. Impressions, clicks, revenue, and other metrics can appear in multiple report rows. Learn more
Placement ID (all)
The IDs of all the placements that include the Ad Unit that is associated with an impression, click, or other event.
Placement
Name of the placement that currently includes an ad unit associated with an impression, click, or other event.
This is a flattened version of the Placement (all) dimension. Impressions, clicks, revenue, and other metrics can appear in multiple report rows. Learn more
Placement (all)
All the placements that include the Ad Unit that is associated with an impression, click, or other event.
Placement status
The status of the placement that currently includes an ad unit associated with an impression, click, or other event. This is a flattened version of the Placement (all) dimension. Impressions, clicks, revenue, and other metrics can appear in multiple report rows. Learn more
Placement status (all)
The statuses of all the placements that include the Ad Unit that is associated with an impression, click, or other event.
PPID status
Indicates the valid PPID (Publisher provided identifier) status on a given ad request. Covers both reservation and programmatic traffic. This dimension only reports on PPID. Possible values include:
- Active:A user identifier was present and active.
- Restricted:A user identifier was present in the ad request, but personalization was not allowed.
- Missing:A user identifier wasn't present.
Secure signal name (presented) (Beta)
Reports the names of the secure signals sent in the ad request.
Primary personalization ID type
Shows impressions coverage by the ID type selected for personalization. Each impression will only be attributed to a single ID type. For reservations this is the ID type that may have been used for line-item audience-list targeting. For auction it is the ID type forwarded to the bidder. Note that this dimension is a proxy for the ID type that is most likely attributed to the impression (that is, an ID might not be sent to the bidder or used in bidding).
Possible values include:
- Third-party IDs: Third-party cookie or device ID
- PPID: Publisher provided identifier
- First-party IDs: First-party identifiers
- No personalization: No personalization was possible, but an ID was chosen for other purposes, such as frequency caps. Note that this classification will be phased out in favor of “non-personalizable IDs” and “personalization restricted.” Shows only for data occurring before April 16, 2024.
- Non-personalizable IDs: An ID that can’t be used for personalization was present. Other uses, such as frequency caps, were possible.
- Personalization restricted: An ID was present, but personalization was not possible due to a serving restriction. Other uses, such as frequency caps, were possible.
- No ID: No ID was available.
Publisher provided signals external code (all levels)
An internal Google identifier for the signal. "All levels" reporting is on the leaf node and includes the hierarchy in a flat manner.
Reports "(None)" if publisher provided signals aren't available.
Publisher provided signals allow Ad Manager publishers to annotate key-values and audience lists with IAB taxonomy categories.
Publisher provided signals ID (all levels) (Beta)
An internal Google identifier for the signal. "All levels" reporting is on the leaf node and includes the hierarchy in a flat manner.
Reports "(None)" if publisher provided signals aren't available.
Publisher provided signals allow Ad Manager publishers to annotate key-values and audience lists with IAB taxonomy categories.
Publisher provided signals (all levels) (Beta)
An internal Google identifier for the signal. "All levels" reporting is on the leaf node and includes the hierarchy in a flat manner.
Reports "(None)" if publisher provided signals aren't available.
Publisher provided signals allow Ad Manager publishers to annotate key-values and audience lists with IAB taxonomy categories.
Publisher provided signals tier (all levels)
The level in the hierarchy where the taxonomy category falls. Reports on publisher provided signals delivered to the winning programmatic bidder.
Reports "(None)" if publisher provided signals aren't available.
Publisher provided signals allow Ad Manager publishers to annotate key-values and audience lists with IAB taxonomy categories.
Publisher provided signals type (all levels)
Indicates the type of Taxonomy, either Audience or Content. "All levels" reporting is on the leaf node and includes the hierarchy in a flat manner.
Reports "(None)" if publisher provided signals aren't available.
Publisher provided signals allow Ad Manager publishers to annotate key-values and audience lists with IAB taxonomy categories.
Publisher provided signals external code (delivered)
The external code provided in the IAB Taxonomy for Audience and Content. Reports on publisher provided signals delivered to the winning programmatic bidder.
Reports "(None)" if publisher provided signals aren't available.
Publisher provided signals ID (delivered) (Beta)
An internal Google identifier for the signal. Reports on publisher provided signals delivered to the winning programmatic bidder.
Reports "(None)" if publisher provided signals aren't available.
Publisher provided signals (delivered) (Beta)
The name of the taxonomy, such as Sports or Cars, provided by the IAB for Audience and Content. Reports on publisher provided signals delivered to the winning programmatic bidder.
Reports "(None)" if publisher provided signals aren't available.
Publisher provided signals tier (delivered)
The level in the hierarchy where the taxonomy category falls. Reports on publisher provided signals delivered to the winning programmatic bidder.
Reports "(None)" if publisher provided signals aren't available.
Reports "(None)" if publisher provided signals aren't available.
Publisher provided signals type (delivered)
Indicates the type of Taxonomy, either Audience or Content. "All levels" reporting is on the leaf node and includes the hierarchy in a flat manner.
Reports "(None)" if publisher provided signals aren't available.
Publisher provided signals external code (top level)
The external code provided in the IAB Taxonomy for Audience and Content. "Top level" reports only on the root parent level with leaf nodes deduped per ad request.
It is still possible for multiple top levels to exist in the same ad request.
Reports "(None)" if publisher provided signals aren't available.
Publisher provided signals allow Ad Manager publishers to annotate key-values and audience lists with IAB taxonomy categories.
Publisher provided signals ID (top level) (Beta)
An internal Google identifier for the signal. "Top level" reports only on the root parent level with leaf nodes deduped per ad request.
It is still possible for multiple top levels to exist in the same ad request.
Reports "(None)" if publisher provided signals aren't available.
Publisher provided signals allow Ad Manager publishers to annotate key-values and audience lists with IAB taxonomy categories.
Publisher provided signals (top level) (Beta)
The name of the taxonomy, such as Sports or Cars, provided by the IAB for Audience and Content. "Top level" reports only on the root parent level with leaf nodes deduped per ad request. It is still possible for multiple top levels to exist in the same ad request.
Reports "(None)" if publisher provided signals aren't available.
Publisher provided signals allow Ad Manager publishers to annotate key-values and audience lists with IAB taxonomy categories.
Publisher provided signals tier (top level)
The level in the hierarchy where the taxonomy category falls. "Top level" reports only on the root parent level with leaf nodes deduped per ad request.
It is still possible for multiple top levels to exist in the same ad request.
Reports "(None)" if publisher provided signals aren't available.
Publisher provided signals allow Ad Manager publishers to annotate key-values and audience lists with IAB taxonomy categories.
Publisher provided signals type (top level)
Indicates the type of Taxonomy, either Audience or Content. "Top level" reports only on the root parent level with leaf nodes deduped per ad request.
It is still possible for multiple top levels to exist in the same ad request.
Reports "(None)" if publisher provided signals aren't available.
Publisher provided signals allow Ad Manager publishers to annotate key-values and audience lists with IAB taxonomy categories.
Requested ad sizes
Includes all ad sizes in each ad request, accurately reflecting ad requests with multiple inventory sizes.
The size is displayed in the format "wxh" with multiple sizes separated by comma (for example, 300x250, 600x300v). You can apply filters to this dimension to only include certain sizes. Video ad request sizes are appended with "v", such as "640x480, 300x250v".
Third-party ID status
Indicates whether a third-party cookie or device ID was present on a given ad request. This dimension only reports values based on third-party IDs.
Possible values include:
- Active: A user identifier was present and active.
- Restricted: A user identifier was present in the ad request but personalization was not allowed.
- Missing: A user identifier wasn't present.
In comparison to “User identifier status,” “Third-party ID status” first checks presence, then permissions. Because it checks presence first it may have the value "missing," regardless of whether the user has opted out of personalization.
Topics status (Beta)
Reports the status of Topics in the ad request. Values include:
- Topics not available:The client doesn’t have topics support (for example, it’s an app or a non-Chrome browser), or topics are unavailable for another reason.
- Topics empty:The client can provide topics, but the list is empty.
- Topics provided:The ad request included a list of one or more topics.
Traffic source (Beta)
Understand if a requested query is designated as purchased. Values include:
- Purchased: Traffic redirected from properties other than owned (acquired or otherwise incentivized activity)
- Organic: Direct URL entry, site search, or app download
- Undefined: Value not set in the GPT or mobile SDK
Note:Publishers must set the traffic source to "Purchased" or "Organic" on the ad request to see those values in reporting. If no value is set, we'll report "Undefined."
URL
Shows publishers the performance of their domains, subdomains or pages for URLs defined under "Inventory." Ad requests are only counted for URLs that have been defined under "Inventory."
URL ID
Shows publishers the performance of their domains, subdomains or pages for the IDs of URLs defined under "Inventory." Ad requests are only counted for URLs that have been defined under "Inventory."
Video placement (Beta)
The type of video placement as defined by the updated IAB definition. The values of "in-stream" and "accompanying content" are declared via publisher inputted
URL parameters. The values of "interstitial" and "no content" are populated automatically based on the declared inventory type. The video placement dimension only applies to backfill traffic.
Dynamic allocation
Shows performance by different inventory sources.
- No Dynamic Allocation: (direct requests, or an unknown ad server) Ads served by Ad Exchange outside of dynamic allocation. This includes impressions that are served directly on a page or via another ad server that does not support dynamic allocation.
- Dynamic Allocation with no Ad Manager competition: (regular backfill) Backfill by Ad Exchange where it did not receive a reserve price by the publisher’s ad-server via dynamic allocation.
- Dynamic Allocation with Ad Manager competition: Backfill by Ad Exchange where it was able to beat the reserve price sent by the publisher’s ad-server via dynamic allocation.
Applies to Ad Exchange and Open Bidding. Shows "(Not applicable)" for other demand channels.
Publisher provided signals (data provider ID) (Beta)
Reports the entity ID that provided the signal definition for the publisher. This can be the publisher itself or a third-party, such as BlueKia.
Publisher provided signals (data provider) (Beta)
Reports the entity that provided the signal definition for the publisher. This can be the publisher itself or a third-party, such as BlueKia.
Native ad format ID
The ID of the native ad format. A native ad format is a template that defines the look and feel of a native ad.
Native ad format
Break down your reports by native ad formats. Native ad formats define the variables that determine the content of your ads. Note that non-native values display as “(Non-native ad)” and are included in the totals.
Native style ID
Break down your reports by native style ID. Break down your reports by native style ID. Native styles determine how your native creatives look for a segment of inventory.
Native style
Native styles determine how your native creatives look for a segment of inventory. Note that non-native values display as “(No native style)” and are included in the totals.
Partner management assignment
Assignments help you define revenue sharing or ad serving relationships with partner publishers. Depending on your permissions, you can select from some or all of the following types of assignments.
- Track: Define a revenue share agreement with a publishing partner for display or video ads. Revenue share is expressed in terms of a percentage value on the assignment.
- Redirect: Send either a percentage or an absolute number of video ad requests to a partner publisher. The redirect is handled through a third-party VAST tag.
- Share: Share specified video inventory with a partner Ad Manager publisher. Your partner can then book line items directly against that inventory in their own Ad Manager network.
Partner management assignment ID
The ID for an Assignment. Assignments help you define revenue sharing or ad serving relationships with partner publishers.
Partner management partner ID
The ID for a publisher with whom you have an agreement to share ads and revenue.
Ad location
Shows whether a given piece of publisher inventory was above (ATF) or below (BTF) the fold of a page. Learn more about viewability
.
App version (Beta)
The version string of the app. This dimension in Historical report type only applies to backfill traffic that is newer than November 18, 2023.
Branding type
Shows either "Branded," "Semi-Transparent," or “(Unmatched ad requests)." The value depends on the amount of information about the Publisher’s page sent to the buyer who purchased the impressions.
Browser
Name and version number of the user's browser (for example, Microsoft Internet Explorer 11). For browsers that auto-update, such as Google Chrome, no version number is displayed.
“ In-app browser ” is a browser embedded within an app.
Carrier ID
The ID of the carrier that allows publishers to see performance by mobile user connectivity, such as “Verizon (US).”
Device category
Shows delivery by device category: Connected TV (CTV) device (Beta)
, Desktop, Feature phone, Set-top box (STB), Smart display, Smartphone, Smart speaker, and Tablet.
Device manufacturer (Beta)
The manufacturing company for a device. Possible values include: Apple, Android, Amazon, and Roku.
Interaction type
Whether the impression was a rewarded request or not, in which case "Unknown" is displayed. Learn more about rewarded ads
.
Inventory type (expanded)
Values match the Inventory type dimension available in the Overview Home dashboard. If comparing, be sure the date range in your report matches the date range on the Overview dashboard.
Note:Video takes precedence over any other value. For example, if there is an in-stream video impression on a desktop device, it will be attributed to in-stream video and not desktop web.
Values include:
- AMP:User is viewing the ad on an Accelerated Mobile Page , which has been designed to load mobile web content faster.
- App:User is viewing the content through a mobile app on their smartphone or tablet. Note that Ad Manager identifies mobile apps via use of the SDK. Publishers using simplified URL tags to make requests for an app may see inconsistent results.
- Desktop web:User is viewing the content through a PC or laptop computer.
- In-stream video and audio:Ads played within the context of a video or audio stream in the same video or audio player that a user is viewing video or listening to audio content.
- Mobile web:User is viewing the content from their mobile or tablet browser.
- Other:Ad Manager can't detect where the user is viewing the content.
Is AdX Direct (Beta)
Returns "TRUE" for AdX Direct traffic (new) and "FALSE" otherwise (all existing Historical report traffic).
App ID
The App ID used in the Google Play Store or Apple App Store.
Learn more about finding app names and IDs .
App
Shows performance by mobile app. "(Not applicable)" may appear if the app name could not be resolved. For a complete view, add the "App ID" dimension.
App ownership status (Beta)
Easily filter reports by my claimed apps with App ownership status. Values include:
- Ownedmeans you've successfully claimed the app as yours.
- Not ownedmeans you haven't claimed the app as yours.
- Not applicable means the App ID is not available.
The app must be confirmed through app readiness before you claim the app as owned. The app then goes through an approval process where the app receives a status.
App status is at the time of analysis, not at the time of the ad event.
App store
The app store from which the app was downloaded. This dimension is available for mobile app inventory.
Inventory type
Shows performance by general groups of inventory. Possible values are:
- Web: User is viewing the content through a PC or laptop computer, or from their mobile or tablet browser.
- App: User is viewing the content through a mobile app on their smartphone or tablet. Note that Ad Manager identifies mobile apps via use of the SDK. Publishers using simplified URL tags to make requests for an app may see inconsistent results.
- AMP: User is viewing the ad on an Accelerated Mobile Page , which has been designed to load mobile web content faster.
- Other: Ad Manager can't detect where the user is viewing the content.
App SDK version (Beta)
The Google Mobile Ads SDK version integrated into the app. Google Mobile Ads SDK for iOS and for Android traffic are both supported.
The Google Mobile Ads SDK version for Android traffic is only supported from June 23, 2023; prior to that date, this dimension will return a dash (-) in reporting for Android.
Operating system category
The device operating system. Possible values include Unknown, Other, Android, and Apple iOS.
Note: Desktop operating systems and non-mobile app impressions are always classified as "Unknown."
Operating system ID (Beta)
The ID of the operating system that is running on the device. This dimension is available for mobile app inventory.
Operating system (Beta)
The mobile device operating system and version number. Not available for desktop inventory and may exclude some less common OS versions.
Note: Desktop operating systems and non-mobile app impressions are always classified as "Unknown."
Request type
Shows performance broken out by the technology used to request the ad. This allows for advanced troubleshooting, such as investigating discrepancies between served and downloaded impressions
. Possible values are:
- AMP Ad tag
An impression is attributed to a request from an<amp-ad>tag. This tag allows AMP Ads to load faster than standard ads or ads from other tag types. If this value is something other than "AMP Ad tag" (such as "Google Publisher Tag" or "Other"), you're likely running ads from a custom domain. You may want to replace them with<amp-ad>tags, so AMP Ads can load faster. Learn more . - Google Publisher Tag
An impression is attributed to the Google Publisher Tag . - GPT Light
An impression is attributed to the GPT Light tag . - GPT Simple URL
An impression is attributed to a Tagless request , which allows ads in environments where JavaScript isn’t supported. - Video Tag
An impression is attributed to a request from a video player . - Mobile Ads SDK
An impression is attributed to a request that was built through the Google Mobile Ads SDK , so the ad is on an app. - Show Ads
An impression attributed to the "Show ads" synchronous tag for Ad Exchange Direct traffic. - Ads by Google
An impression attributed to the "Ads by Google" asynchronous tag for Ad Exchange Direct traffic. - Other
Indicates less common requests, such as Video Companion ad tag.
Note that the value "Google Ad Manager Tag" is no longer in use, but shows for compatibility reasons.
Targeting
Information about the browser, device, and other environments into which a line item or creative served.
Targeting type
Shows the manner in which advertisers targeted ads to a publisher. Learn about Contextual, Personalized, and Placement targeting
.
Ad request source
The description indicating where the ad came from, which may be useful in determining feature support or for troubleshooting. Possible sources are:
- Dynamic Ad Insertion
- Dynamic Ad Insertion API (pod serving)
- Dynamic Ad Insertion server-side beaconing
- Server-side
- Client-side
- Unknown
This dimension can be combined with all video dimensions, request type, date and time, ad unit, and all creative dimensions. It is compatible with impression metrics; video viewership, interaction, and error metrics.
Web property code
Property codes consist of the publisher ID and an identifier of the inventory type. Learn more about web property codes
.
Deal ID (all)
Shows performance of Preferred Deals, Private Auction, and Programmatic Guaranteed (Standard and Sponsorship). The Deal ID is a system-generated number used to identify a deal between a buyer and a publisher. Shows "0" if no Preferred Deal, Private Auction, or Programmatic Guaranteed was involved.
Dimensions with "(all)" avoid overcounting when filtering on more than one value without segmenting the results by that dimension.
Note: Some buyers may submit multiple bids at the same price for a single auction through different auction package deals, which aren't reported in Google Ad Manager. For these types of bidding, the Deal ID value is the auction package deals ID for Open Auction demand channel.
Dimensions with "(all)" avoid overcounting when filtering on more than one value without segmenting the results by that dimension.
Note: Some buyers may submit multiple bids at the same price for a single auction through different auction package deals, which aren't reported in Google Ad Manager. For these types of bidding, the Deal ID value is the auction package deals ID for Open Auction demand channel.
Programmatic
Deal ID
Shows performance of Preferred Deals, Private Auction, and Programmatic Guaranteed (Standard and Sponsorship). The Deal ID is a system-generated number used to identify a deal between a buyer and a publisher. Shows "0" if no Preferred Deal, Private Auction, or Programmatic Guaranteed was involved.
Note: Some buyers may submit multiple bids at the same price for a single auction through different auction package deals, which aren't reported in Google Ad Manager. For these types of bidding, the Deal ID value is the auction package deals ID for Open Auction demand channel.
Programmatic
Server-side unwrapping eligible (Beta)
True if a request was eligible for server-side unwrapping based on unwrapping inventory rules. False if the request was not eligible.
A request being eligible for unwrapping does not guarantee that unwrapping callouts were made, for example there may be no redirect creatives matching a given request.
Date
Daily breakdown of data. In Ad Manager, the data is shown in an extended format, such as Monday, January 18, 2016. The exported format is more compact, for example M/D/YY.
Note:The exported date format is based on the language and/or location associated with the Google account of the person creating the report. In reports created by other users, such as scheduled reports, the exported date format may differ from the format in reports created by you.
Hour
Numeric hour of the day (0-23) according to the chosen time zone (either network time zone, or PST).
Content
The video content ingested in Ad Manager. The content source status
must be active to serve ads.
Video ads not targeted to specific content using the cmsid and vid parameters appear as "Not applicable" with this dimension. To limit your report to only content-specific traffic, apply the Request typefilter, set to is any of> Video tagwhen reporting on this dimension.
This will show "Not applicable" when a request comes for content that hasn't been ingested or requests don't match ingested content.
Content ID
The ID of the video content ingested in Ad Manager. The content source status
must be active to serve ads.
Video ads not targeted to specific content using the cmsid and vid parameters appear as "Not applicable" with this dimension. To limit your report to only content-specific traffic, apply the Request typefilter, set to is any of> Video tagwhen reporting on this dimension.
This will show "Not applicable" when a request comes for content that hasn't been ingested or requests don't match ingested content.
Custom spot ID (Beta)
The ID for a reusable ad spot that can be added to an ad break template, as well as directly targeted by a video line item.
Custom spot (Beta)
A reusable ad spot that can be added to an ad break template, and directly targeted by a video line item.
Vast version (Beta)
The numerical version of a VAST creative that is returned, which may be useful in determining which version of VAST is requested on your ad tags, or if you distribute different ad tags to different players or partner inventory. Possible versions are: VAST 2, VAST 3, VAST 4, and Not applicable (for non-video requests).
For redirects, this is not the VAST version from the third-party ad server.
This dimension can be combined with all video dimensions, including content metadata, date and time, request type, ad unit and placement, and all delivery dimensions. It is compatible with total impressions metrics; sell-through metrics; viewership, error, and interaction metrics.
Video ad break type
The filter to break down reporting data by video break type. Can only be used with the following string values: "Unknown", "Single ad video request", "Optimized pod video request".
Video ad duration
Indicates YouTube ad duration in seconds or minutes within the range shown. For example, a value of "7 - 15 seconds" means the ad duration was within that range.
Video ad formats rule (Beta)
The video ad formats rule used to control the ad formats eligible for your inventory. Multiple video ad format rules can apply to an individual request. For overlap behavior of multiple rules, visit Programmatic inventory rules for video
.
Video ad formats rule ID (Beta)
The video ad formats rule ID used to control the ad formats eligible for your inventory.
Multiple video ad format rules can apply to an individual request. For overlap behavior of multiple rules, visit Programmatic inventory rules for video .
Video ad request duration
The requested ad duration for a video opportunity. For a single ad request, this is the maximum ad duration provided on the request. For an optimized pod:
- If an opportunity is filled, this will be the duration of the ad served.
- If an opportunity is unfilled, this will be the network opportunity duration.
Fallback position
The position of an ad returned as a result of video fallback with a VAST redirect, or as a result of mobile fallback. This dimension is compatible with impressions, clicks, conversions, and other metrics that result from fallback and non-fallback ads being served.
Position in pod
The location of the video ads within a pod (groups of ads shown in sequence). Some examples are: "Position 1 in pod", "Position 2 in pod", and "Unknown position in pod", which represents truly unknown, non-podded video or non-video traffic.
To limit results to video-only traffic, filter your results
using the Request typefilter, set to is any of Video tag.
Position of pod
The location of the pod (groups of ads shown in sequence) within the video content. Some example positions are: "Pre-roll", "Mid-roll", "Post-roll", and "Unknown position", which represents truly unknown, non-podded video or non-video traffic.
To limit results to video-only traffic, filter your results
using the Request typefilter, set to is any of Video tag.
Video SDK version
Shows whether any version of the video SDK was present in the ad request. Possible values include:
- iOS IMA SDK
- Android IMA SDK
- HTML5 IMA SDK
- tvOS IMA SDK
- Roku GAM Utils
- Roku IMA SDK
- Roku PAL
- iOS PAL
- Android PAL
- HTML5 PAL
- tvOS PAL
- Cast PAL
- iOS GMA SDK
- Android GMA SDK
- Unknown
- SDK-less
- Other
See more information on each SDK .
This dimension can be combined with all video dimensions, request type, date and time, ad unit, and all creative dimensions. It is compatible with impression metrics; video viewership, interaction, and error metrics.
Ad duration
Indicates YouTube ad duration in seconds or minutes within the range shown. For example, a value of "7 - 15 seconds" means the ad duration was within that range.
YouTube ad type
The type of YouTube ad. Includes Audio ad, Bumper ad, Masthead ad, Non-skippable in-stream ad, Outstream ad, Responsive video ad, Skippable in-stream ad, Third party ad, Video ad, and in-feed video ad.
CMS metadata key (Beta)
The ID for CMS metadata associations. Reporting data reflects the current state, not the historical state, of CMS metadata
associations.
Learn how to report on video content metadata .
CMS metadata key ID
The ID for CMS metadata associations. Reporting data reflects the current state, not the historical state, of CMS metadata
associations.
Learn how to report on video content metadata .
Content bundle
Video groups assembled and targeted based on filters or by selecting individual videos, or both. The content bundles are automatically updated when new content is ingested with matching metadata.
Reports with this dimension show all bundles where content appeared, not only the targeted bundles.
Video ads not targeted to specific content using the cmsid and vid parameters appear as "Not applicable" with this dimension. To limit your report to only content-specific traffic, apply the Request typefilter, set to is any of > Video tagwhen reporting on this dimension.
Content bundle ID
The ID for the Video groups assembled and targeted based on filters or by selecting individual videos, or both. The content bundles
are automatically updated when new content is ingested with matching metadata.
Reports with this dimension show all bundles where content appeared, not only the targeted bundles.
Video ads not targeted to specific content using the cmsid and vid parameters appear as "Not applicable" with this dimension. To limit your report to only content-specific traffic, apply the Request typefilter, set to is any of > Video tagwhen reporting on this dimension.
Inventory share assignment
Shows the name for the inventory share assignment. Learn more about sharing TV inventory with a partner
.
Inventory share partner ad server (Beta)
The ad server that will serve ads to the inventory shared based on this assignment. Learn more about TV inventory sharing assignments
.
Options include:
- Amazon
- FreeWheel
- Google Ad Manager
- Publica
- Roku
- SpringServe
Inventory share type (Beta)
Under Inventory share assignment, the Inventory share type attribute describes the type of share. Values include Pod, Stream, Impression, or Opportunity.
Partner target share percent (Beta)
This attribute, under Inventory share assignment, provides the intended share percent.
Video continuous play type (Beta)
Whether or not the video impression came from a continuous play environment. Possible values include "Continuous", "Not continuous", and "Not set" (when continuous play information couldn't be determined).
Video measurement source (Beta)
Shows publishers the performance of their video ad inventory broken out by source. The following values include:
- Measured: Measured by the Video SDK
- Inferred: A DAI SSB or ActiveView presumed viewability event
- Provided: All other Video SDK-less cases
Yield group ID
ID of the group of ad networks or exchanges, called a yield group, used for Mediation and Open Bidding.
Note: This dimension can return a "Not applicable" value when requests are eligible for Open Bidding, but no Open Bidding partners actually bid.
Yield group
Name of the group of ad networks or exchanges, called a yield group, used for Mediation and Open Bidding.
Note:This dimension can return a "Not applicable" value when requests are eligible for Open Bidding, but no Open Bidding partners actually bid.
Mediation type
Type of mediation request, as defined for each network in a mediation group. For example, "Mobile app".
Yield group buyer tag
Name of a yield partner in a yield group, including the yield group name and "Ad source ID" value. Example: "MyYieldGroup-MyYieldPartner ID: 123456789".
For Ad Exchange, the value "Ad Exchange" is displayed. Note that metrics for the "Ad Exchange" yield partner tag are counted once for each applicable yield group Ad Exchange is part of.
Only applies to Mediation ; not Open Bidding.
