Full IP addresses are indicated by many buyers to be an important signal. With this feature, you can choose to share the full IP address on bid requests to Authorized Buyers, Open Bidding, SDK Bidding and/or Google demand on standard ad units. This feature does not affect or control partner bidding ad units.
Note: For GDPR-applicable requests (from EEA, UK, or Switzerland), the full IP addresses will only be shared on CTV inventory. Sharing of the full IP addresses is additionally restricted on non-personalized ads
(NPA) requests, limited ads (LTD)
requests, and on restricted data processing
(RDP) requests.
Set full IP address sharing
To share the full IP address on ad requests:
- Sign in to your AdMob account at https://admob.google.com .
- Click Settings in the sidebar.
- Click Account.
- In the Account controls section, next to "Share full IP address", click
to edit.
- Make a selection:
- To allow full IP address sharing, enable the toggle
.
- To not allow full IP address sharing, disable the toggle
.
- To allow full IP address sharing, enable the toggle
- Click Save.
Frequently asked questions
What if full IP address sharing is not allowed?
Full IP address sharing is off ("not allowed") by default. This feature won't affect your current serving logic unless you change the setting.
