Offerwall gives your users flexible options to access content, turning engagement into monetization. Unlock new revenue streams by monetizing your most engaged users seamlessly within the Privacy & messaging builder. Learn more about Offerwall messages.
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Announcements
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Offerwall is now generally available on AdSense
April 13, 2026
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Upcoming changes to the commonly used set of ad technology partners
April 6, 2026
Starting on or after April 20, 2026, Google AdSense will experiment with an updated set of commonly used ad technology partners. If this experiment is deemed beneficial for publishers, the list will be updated on or after June 5, 2026. This update will reflect the partners that work most closely with publishers globally, determined by data collected from all programmatic demand sources, as well as meeting our privacy standards. You'll be able to find the up-to-date version of the list published at Manage your ad technology partners (ATPs). You can view the controls, the list of current ad tech…read more... -
Introducing advanced settings for Auto ads banner ads
March 11, 2026
We're excited to announce that we're making improvements to the ad load setting for Auto ads banner ads. To give you more control over the banner ads on your site, we're replacing the ad load slider with more granular settings. This change will provide you with greater precision over the number of banner ads and their placement on your pages. This article explains the changes we're making and how they affect your current ads settings. What's changing We're removing the ad load slider in Auto ads. We're renaming the "fine-tune your ads" controls to the "advanced settings" for banner ads. The "a…read more... -
Recent transition to IAB TCF v2.3
March 2, 2026
All publishers and CMPs were required to transition to the IAB Europe's Transparency and Consent Framework (TCF) v2.3 by March 1, 2026. Failure to meet this requirement may cause the associated ad request to be defaulted to limited ads or dropped entirely, which may impact revenue. We've introduced a new TCF error report code 1.4 to represent scenarios in which the "Disclosed vendors" section required of all TCF v2.3 strings is missing, malformed, or does not include Google. For details, visit Publisher integration with the IAB Europe TCF and Troubleshooting IAB EU TCF v2.3 implementation.read more... -
Fixed: issue with dismissing anchor ads on iOS devices
February 19, 2026
Status: Resolved We recently identified an issue where the "close" button on anchor ads was not visible to some users on iOS mobile devices. This caused ads to occupy the full height of the screen without a clear way for users to dismiss them. Impacted publishers might have seen a temporary but significant increase in clickthrough rate (CTR) on iOS devices between February 12 and February 18, 2026. We've now fixed the issue. As of February 18, 2026, the fix is being deployed globally. We're sorry for any inconvenience caused by this issue.read more... -
Additional triggers for vignette ads
February 9, 2026
Today, we're announcing some enhancements to vignette ads designed to help you capture more revenue from engaged users without disrupting their experience. We're introducing a suite of additional triggers that allow vignettes to appear based on specific user interactions. To help you benefit from these improvements, we'll automatically enable these new triggers in your account in one month unless you opt out. What's changing Currently, vignette ads primarily appear when users navigate between pages. Starting February 9, 2026, we'll add a new control called Allow additional triggers for vignett…read more... -
US state regulations messages update for Privacy & messaging
11 December, 2025
The US state regulations messages available in the Privacy & messaging tool have been updated to support publisher compliance with new state privacy regulations in Indiana, Kentucky, and Rhode Island. We have also launched a new toggle to allow you to target a US state regulations message to "All current and future supported US States." To use these new settings: Existing US state regulations messages: Edit the message in Privacy & messaging to adjust the Targeting settings in the message builder to include the newly added states. The Geography selector now includes a "select all" option for "…read more... -
Offerwall optimization: Automatic enrollment coming soon for publishers using Offerwall
December 9, 2025
If you're already using Offerwall, we're excited to let you know about a new feature designed to help you get more from your Offerwall messages: Offerwall optimization. If you currently have an active Offerwall message, we'll automatically enroll you in this feature in 1 month to ensure you don't miss out on potential earning gains. Note: If you had Offerwall optimization enabled prior to December 10, 2025, you can ignore this announcement. What is Offerwall optimization? Optimization uses Google's machine learning to maximize user engagement with your Offerwall messages. Compared to publisher…read more... -
Upcoming US states with universal opt-out mechanism
November 17, 2025
Similar to other US states (for example: Colorado, Connecticut, Montana, Nebraska, New Hampshire, Texas, Minnesota, New Jersey, and Maryland), additional new US states, namely Delaware and Oregon, have similar universal opt-out mechanism or opt-out preference signals provisions. Starting November 17, 2025, for users in Delaware and Oregon, Google will receive Global Privacy Control (GPC) signals directly and trigger Restricted Data Processing (RDP) mode for those ad requests.read more... -
Upcoming US states with comprehensive privacy laws
November 17, 2025
On January 1, 2026, Indiana, Kentucky, and Rhode Island will have privacy law provisions coming into effect, namely Indiana Consumer Data Protection Law, Kentucky Consumer Data Protection Act, and Rhode Island Data Transparency. Google's approach in these states is similar to that of existing US states with active comprehensive laws. Activating Restricted Data Processing (RDP) mode turns off ad personalization, which may assist publishers in honoring opt-outs for targeted advertising and avoiding activities that could be considered a "sale" or "sharing" of user data. Publishers can also choose…read more... -
Transition to IAB TCF v2.3
November 3, 2025
To align with evolving industry standards for user transparency and consent, all publishers and CMPs are required to transition to the IAB Europe's Transparency and Consent Framework (TCF) v2.3 by February 28, 2026. Google’s systems can accept and process TCF v2.3 strings today. As such we recommend that you begin this transition well ahead of the deadline to avoid disruption to ad serving. For details, visit Publisher integration with the IAB Europe TCF.read more... -
Publishers based in China and Argentina can now use PayPal Hyperwallet to get paid
October 30, 2025
We’re expanding the Google AdSense, AdMob, and Ad Manager payout options. Building on the successful launch in the US, publishers in China and Argentina can now choose to receive their AdSense, AdMob, or Ad Manager earnings directly to their Hyperwallet account. PayPal and cash pickup will be available for even more flexibility on how publishers get their payouts. Learn more about PayPal Hyperwallet.read more... -
Support for Global Privacy Protocol (GPP) National v2
October 6, 2025
AdSense now supports Global Privacy Protocol (GPP) National v2 strings. We will also continue to support GPP National v1 strings. Learn more about how Google supports the IAB's Global Privacy Platform.read more... -
Introducing "Authorized Buyers" — a replacement for the "Ad networks" blocking control
October 6, 2025
Starting November 6, 2025, we'll be removing the "Ad networks" blocking control from Brand safety and adding a new "Authorized Buyers" blocking control. This new control won't include any inactive ad networks, test ad networks, or Display & Video 360 (DV360) networks. As part of these changes, we'll also remove the "Automatically allow new Google-certified ad networks" control. Going forward new authorized buyers will be allowed by default. Note that your existing blocked ad networks won't change, and no action is needed from you. What controls are available on the new "Authorized Buyers" page…read more... -
Understand your visitors with the new traffic source breakdown
September 26, 2025
Ready to learn more about your AdSense traffic? Today, we're announcing a new traffic source breakdown in reports. This breakdown helps you better understand where your visitors come from, so you can make informed decisions about your content. What is the traffic source breakdown? The traffic source breakdown categorizes the sites that send traffic to your pages. It separates traffic into two main groups: direct traffic and traffic from popular platforms. Direct traffic means visitors came straight to your page, or their source wasn't identified. Traffic from popular platforms includes visitor…read more... -
Sunsetting session-related metrics in AdSense
September 23, 2025
Session-related metrics in AdSense reporting have now been retired. This includes all metrics that rely on ad sessions, such as "Ad sessions", "Ad session RPM", etc. For comprehensive session-level data and user behavior analysis, consider using Google Analytics. It offers a wide range of metrics, dimensions, and segments that provide deeper insights into your audience and website traffic. Learn more about how to link your Google Analytics 4 property with AdSense.read more... -
The "Significant Skin Exposure" sensitive category in Blocking controls will be deprecated soon
July 23, 2025
From July 30 2025, we'll start to remove the "Significant Skin Exposure" sensitive category from Blocking controls. This change is part of an ongoing effort to give publishers more precise brand safety controls. Once this happens you will not be able to broadly block creatives that appear to show bare skin via this sensitive category. If you don't have any existing blocks that use this category You don't need to take any action. On July 30 2025, we'll remove the "Significant Skin Exposure" sensitive category from your Blocking controls. If you do have existing blocks that use this category On …read more... -
Optimizing your empty in-page ad spaces
July 3, 2025
An "unfilled ad space" occurs when AdSense is unable to find a suitable ad to show in a specific ad space on your page. You don't make any revenue from an unfilled ad space. That's why we're exploring ways to protect your revenue by better utilizing unfilled display ad spaces in AdSense. Some of the ideas we're exploring are: Showing contextually-relevant suggestions related to your page and site inside unfilled ad spaces. For example, let's say your page is about baking, in an unfilled ad space we might show suggestions that relate to baking such as ingredients or cooking utensils, etc. If a …read more... -
Universal Opt-Out Mechanism provisions update
June 30, 2025
Similar to the Colorado Universal Opt-Out Mechanism (UOOMs) provisions, additional US States including Connecticut, Montana, Nebraska, New Hampshire, Texas, Minnesota, New Jersey and Maryland, have similar UOOMs provisions that require Global Privacy Control (GPC) signals opt the user out of ad targeting, sale, or share of data. For users in Colorado, Connecticut, Montana, Nebraska, New Hampshire, Texas, Minnesota, New Jersey and Maryland, Google will receive GPC signals directly and trigger RDP mode for those ad requests.read more... -
New comprehensive US state laws coming into effect
June 30, 2025
New comprehensive US state laws coming into effect include: the Tennessee Information Protection Act (July 1st), the Minnesota Consumer Data Privacy Act (July 1st), the Maryland Online Data Privacy Act (Oct 1st), the Indiana Consumer Data Protection Act (INCDPA), the Kentucky Consumer Data Protection Act, and the Rhode Island Data Transparency and Privacy Protection Act (Jan 2026). Google's approach in these states is similar to that of existing US states with active comprehensive laws. Activating RDP mode turns off ad personalization, which may assist publishers in honoring opt-outs for targe…read more... -
Additional ad technology vendors opt-out control will be deprecated soon
June 2, 2025
On June 2, 2025, we'll add a "Deprecated" label to the Additional ad technology vendors opt-out control. Then, beginning July 7, 2025, we'll remove the control from AdSense Blocking controls. The Additional ad technology vendors opt-out control, which enabled publishers to block additional third-party ad technology vendors used by advertisers from buying their ad slots, has become obsolete. The control no longer provides publishers with useful privacy or brand safety functionality. No action is required from publishers. To manage ad technology vendors in regulatory regions, please continue to …read more... -
New display ads option for ad intents
May 21, 2025
Today, we're announcing a new display ads option for the ad intents format. You can now choose to either show display ads in your ad intents, or search ads with display ads as backup when search ads aren't available. If you're already using ad intents, we've automatically set your ad intents setting to "Show search ads with organic search results". As a reminder, ad intents places links, anchors and chips into existing text and pages on your site related to your content. When a user interacts with a link, anchor, or chip, it opens a dialog that shows users relevant, organic search results with…read more... -
New settings for anchor ads and side rail ads
May 20, 2025
We’ve heard feedback that you want more flexibility and control over the overlay ad formats in Auto ads. That’s why we’re launching two new settings that let you choose where you want anchor ads and side rail ads to appear on your pages. Anchor ad positions For anchor ads, you can choose from these ad positions: Top or bottom Top only Bottom only Note: These settings will not override any modifications that you've made to your ad code to disable anchor ads at the top of your page. Side rail ad positions For side rail ads, you can choose from the these ad positions: Left and right Left only Rig…read more... -
Account level control for non personalized ads is deprecated from Privacy & messaging
May 19, 2025
Ad choice control ("Choosing the type of ad you want to show") is deprecated and has been removed from the European message settings in Privacy & messaging. We encourage you to use the IAB TCF framework for collecting and communicating users' consent decisions in the EEA, UK, and Switzerland. If you wish to serve some users personalized ads, and other users non-personalized ads, AdSense asynchronous ad tags offer publishers a way to trigger the serving of non-personalized ads on a per-page basis. Learn more about ads personalization settings in Google’s publisher ad tags.read more... -
Improvements to Auto optimize
May 9, 2025
We’ve heard from many of you that you want more control over the optimization experiments that Google runs for you. That's why we're happy to announce we've updated the Auto optimize feature so that you can now configure it at the site level. We'll be rolling out these changes over the next few weeks. When we update your account, we'll apply your existing Auto optimize settings to all your sites. For example, if you currently have "Auto optimize on", your sites will also Auto optimize turned on. If you want to make any changes, you can customize Auto optimize for your site. What's new? Auto op…read more... -
The "Video Games (Casual & Online)" sensitive category in Blocking controls will be deprecated soon
May 2, 2025
From May 15 2025, we'll start to remove the "Video Games (Casual & Online)" sensitive category from Blocking controls. Once this happens you'll no longer be able to block ads from video games, online games, and downloadable games using the "Video Games (Casual & Online)" sensitive category. If you don't have any existing blocks that use this category You don't need to take any action. On May 15 2025, we'll remove the "Video Games (Casual & Online)" category from your Blocking controls. If you do have existing blocks that use this category On May 15 2025, we'll add a "Deprecated" label to the "…read more... -
Upcoming changes to the commonly used set of ad technology providers
April 30, 2025
The commonly used set of ad technology providers will be updated on or after June 2, 2025 to reflect the ad technology providers that work most closely with publishers globally, based on data we've collected from all programmatic demand sources, as well as meeting our privacy standards. After this date, the list will be periodically updated, and you will be able to find the up-to-date version of the list published at Ad technology providers. You can view the controls and the list of ad technology providers in your account on the European regulations settings page in Privacy & messaging. If you…read more... -
Policy center improvements to help publishers better understand and prioritize issues
April 22, 2025
Today, we’re announcing improvements to the Policy center to help you better understand, prioritize, and resolve your issues. We're introducing three new labels (policy issue, regulatory issue, and advertiser preference) that provide you with more clarity on the source of your issue. The new labels give you a clearer understanding of the cause and priority of your active issues, and help you identify which issues are policy, regulatory, or advertiser preference. What's changed We've made the following improvements to the Policy center: Replaced "Must fix" with three new issue labels: policy is…read more... -
Google's CMP launches support for consent mode
March 25, 2025
Consent mode allows other Google products you use (such as Google Ads, Google Analytics, or Firebase) to respect your users' consent choices. Later this week, two new account-level flags will become available on the European regulations Settings page in Privacy & Messaging. These flags will be disabled by default. If enabled, Google’s CMP will be able to interpret your existing EEA, UK, and Swiss user consent choices for consent mode’s advertising purposes (including ad storage, personalization, and user data) and analytics storage. This setting will only be applicable for publishers who want …read more... -
Publishers based in the US can use PayPal Hyperwallet to get paid
February 26, 2025
We’re expanding the Google AdSense, AdMob, and Ad Manager payout options. Publishers in the US can now choose to receive their AdSense, AdMob, or Ad Manager earnings directly to their Hyperwallet account. PayPal, Venmo, and cash pickup will be available for even more flexibility on how publishers get their payouts. Learn more about PayPal Hyperwallet.read more... -
Important update to your AdSense marketing email preferences
February 4, 2025
Starting April 2025, we're merging our email opt-in categories: "Customized help and performance suggestions" and "Periodic newsletters with tips and best practices". This means that if you’re subscribed to our periodic newsletters, you may start to receive performance suggestions such as exclusive performance reports, personalized tips, and webinar invites to help you grow your account. To give you time to adjust your preferences, we’ll wait 60 days before merging your opt-in settings. If you prefer not to receive performance suggestion emails, please update your subscription preferences with…read more... -
Configure European regulations messages on a per country basis in Privacy & messaging
Jan 30, 2025
European regulations messages in Privacy & messaging now provide the ability to display or hide the "do not consent" button by country.This gives publishers the flexibility to configure consent messages to meet business goals and address country-specific requirements. On average, messages without a “do not consent” button result in higher consent rates.read more... -
AdSense archived announcements
AdSense archived announcements are provided for your convenience only and might not reflect current product functionality. View previous announcementsread more...
