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Policy center improvements to help publishers better understand and prioritize issues

April 22, 2025

Today, we’re announcing improvements to the Policy center to help you better understand, prioritize, and resolve your issues. We're introducing three new labels ( policy issue , regulatory issue , and advertiser preference ) that provide you with more clarity on the source of your issue. The new labels give you a clearer understanding of the cause and priority of your active issues, and help you identify which issues are policy, regulatory, or advertiser preference.

What's changed

We've made the following improvements to the Policy center:

  • Replaced "Must fix" with three new issue labels: policy issue, regulatory issue, and advertiser preference.
  • Added new filters so you can filter by policy issue, regulatory issue, and advertiser preference.

    Example of the
  • Updated the "Issue details" page to include the new issue labels and renamed the "Screenshots" column to "View issue".

    Example of the
  • Updated the review process so you can now let Google know if you believe your site or app has been incorrectly labelled with an issue.

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