Ready to learn more about your AdSense traffic? Today, we're announcing a new traffic source breakdown in reports. This breakdown helps you better understand where your visitors come from, so you can make informed decisions about your content.
What is the traffic source breakdown?
The traffic source breakdown categorizes the sites that send traffic to your pages. It separates traffic into two main groups: direct traffic and traffic from popular platforms.
- Direct traffic means visitors came straight to your page, or their source wasn't identified.
- Traffic from popular platforms includes visitors who came from search engines, social media sites, or other well-known sites.
This breakdown helps you see the origins of your page traffic at a glance.
Availability
The traffic source breakdown is available now. You can use it for reports starting on or after July 21, 2025.
Limitations
This breakdown is only fully compatible with AdSense for Content (AFC). Traffic source coverage for AdSense for Search (AFS) traffic is limited. We don't advise using this breakdown on the AFS part of your inventory.
