If you're already using Offerwall , we're excited to let you know about a new feature designed to help you get more from your Offerwall messages: Offerwall optimization.
If you currently have an active Offerwall message, we'll automatically enroll you in this feature in 1 month to ensure you don't miss out on potential earning gains.
What is Offerwall optimization?
Optimization uses Google's machine learning to maximize user engagement with your Offerwall messages.
Compared to publisher-configured metering, Offerwall optimization has the ability to simultaneously increase total ad revenue by 8.15% and increase the Offerwall conversion rate by 10.2%. A conversion is defined as any successful end user engagement with the Offerwall that unblocks content. Note that these are network level results and individual publishers might have different results.
You might be using manual "metering" settings (e.g., showing an Offerwall every 4th page view). Optimization removes the need for this manual configuration guesswork. It automatically determines the best frequency to show Offerwall messages to your users to balance engagement, earnings, and bounce rates.
What this means for you
On December 10, 2025, you will see the "Optimization" toggle turned Onin your Offerwall message settings.
- 1-month review period: While the setting will appear "On" in your account starting December 10, it will not affect your site's actual message delivery metering for 1 month. During this period, your existing manual metering settings will continue to apply.
- Automatic activation: After the 1-month review period ends, the Optimization selection in your account ("On" unless you have explicitly toggled to "Off") will be respected for message delivery. After January 10, 2026, Offerwall optimization will officially activate and begin managing your Offerwall metering (frequency) automatically, overriding your previous metering settings.
What if you want to keep your current settings?
We understand that you might prefer to maintain strict control over your message frequency.
If you don't want to use optimization, you can opt out at any time, including during the 1 month review period, by navigating to your Offerwall message settings and turning the "Optimization" toggle off. If you do this before the 1 month is up, your metering settings will remain unchanged.
