Changes to the Children’s Online Privacy Protection Act (COPPA) went into effect on July 1, 2013. These changes may affect your use of Google products. COPPA applies to websites and services directed to children in the United States who are under the age of 13 and general audience sites or services with users known to be under the age of 13 in the United States. Other countries may define the age of a child differently in their laws or have different rules applicable to underage users. If you use Google products to serve ads in other countries, please be aware of those requirements. Learn more about the age requirements on Google Accounts .
Tag a site
If you use Google’s advertising services and you’d like us to treat your site or portions of your site as directed to children, you can use the following method to notify us:
If you tag your site for treatment as age restricted, we will take steps to disable interest-based advertising and remarketing ads for that content. It may take some time for this designation to take effect.
Tag an ad request from a site
To give you finer control over how your content is treated, you can tag individual ad requests for treatment as child restricted or teen restricted. For more information on age restricted treatments refer to Tag an ad request for age restricted treatment . Note that including the tag in an ad request will take precedence over any applicable site-level settings.
The following guidelines describe how to mark your ad requests as age restricted for sites:
Typical ad code (synchronous)
If you're using synchronous ad code, refer to these examples to add the Tag for age treatment to your ad code:
<script type="text/javascript"><!--
google_ad_client = "ca-pub-1234567890123456";
google_ad_slot = "0123456789";
google_ad_width = 125;
google_ad_height = 125;
google_tag_for_age_treatment = 1;
//-->
</script>
<script type="text/javascript" src="https://pagead2.googlesyndication.com/pagead/show_ads.js">
</script>
In this example, the child restricted designation will take effect as soon as you’ve copied and pasted the updated ad code into the HTML source code of your pages.
<script type="text/javascript"><!--
google_ad_client = "ca-pub-1234567890123456";
google_ad_slot = "0123456789";
google_ad_width = 125;
google_ad_height = 125;
google_tag_for_age_treatment = 2;
//-->
</script>
<script type="text/javascript" src="https://pagead2.googlesyndication.com/pagead/show_ads.js">
</script>
In this example, the teenage restricted designation will take effect as soon as you’ve copied and pasted the updated ad code into the HTML source code of your pages.
<script type="text/javascript"><!--
google_ad_client = "ca-pub-1234567890123456";
google_ad_slot = "0123456789";
google_ad_width = 125;
google_ad_height = 125;
google_tag_for_age_treatment = 0;
//-->
</script>
<script type="text/javascript" src="https://pagead2.googlesyndication.com/pagead/show_ads.js">
</script>
In this example, the no age restricted designation will take effect as soon as you’ve copied and pasted the updated ad code into the HTML source code of your pages.
Asynchronous ad code
If you're using asynchronous ad code , refer to these examples to add the Tag for age treatment to your ad code:
<script async
src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js?client=ca-pub-1234567890123456" crossorigin="anonymous"></script>
<ins class="adsbygoogle"
style="display:inline-block;width:728px;height:90px"
data-ad-client="ca-pub-1234567890123456"
data-ad-slot="0123456789"
data-tag-for-age-treatment="1"
></ins>
<script>
(adsbygoogle = window.adsbygoogle || []).push({});
</script>
In this example, the child restricted designation will take effect as soon as you’ve copied and pasted the updated ad code into the HTML source code of your pages.
<script async
src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js?client=ca-pub-1234567890123456" crossorigin="anonymous"></script>
<ins class="adsbygoogle"
style="display:inline-block;width:728px;height:90px"
data-ad-client="ca-pub-1234567890123456"
data-ad-slot="0123456789"
data-tag-for-age-treatment="2"
></ins>
<script>
(adsbygoogle = window.adsbygoogle || []).push({});
</script>
In this example, the teenage restricted designation will take effect as soon as you’ve copied and pasted the updated ad code into the HTML source code of your pages.
<script async
src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js?client=ca-pub-1234567890123456" crossorigin="anonymous"></script>
<ins class="adsbygoogle"
style="display:inline-block;width:728px;height:90px"
data-ad-client="ca-pub-1234567890123456"
data-ad-slot="0123456789"
data-tag-for-age-treatment="0"
></ins>
<script>
(adsbygoogle = window.adsbygoogle || []).push({});
</script>
In this example, the no age restricted designation will take effect as soon as you’ve copied and pasted the updated ad code into the HTML source code of your pages.
For guidance about tagging an ad request from an app, refer to the Google Mobile Ads SDK Developers site for Android and iOS .
As the content owner in control of your site or app, you generally control how your content is treated with respect to COPPA. However, even without notice from you, in some cases Google may begin to treat your site or app as child-directed pursuant to our own obligations under COPPA. In these cases, we will attempt to notify you and you may use Search Console, the ad request tagging feature for sites, or the ad request tagging feature for apps to specify a particular treatment.
