Google provides translated versions of the Advertising Policies Help Center, though they're not meant to change the content of the policies. The English version is the official language used to enforce Google Ads policies. To view this article in a different language, use the language dropdown at the bottom of the page.
Google Ads expects all advertisers to comply with the local laws for any area that their ads target, in addition to its standard Advertising policies. Advertisers are expected to do their own research on the local regulations for any location that their ads target.
Certain locations, industries and trade associations have their own self-regulatory codes for advertising and marketing. You can find a list containing some of these codes here. Advertisers on Google should refer to these codes where relevant.
Location
Advertising code
Officially translated English version
Issuing organization
Austria
Österreichischer Werberat
Brazil
CONAR
Bulgaria
National Council for Self-Regulation (NCSR)
Finland
The Council of Ethics in Advertising
France
Autorité de Régulation Professionnelle de la Publicité
Germany
- Unfair commercial practices: Wettbewerbszentrale
- Taste and decency, social responsibility: Deutscher Werberat
German Advertising Standards Council
Greece
Advertising Self-Regulation Council (SEE)
Hungary
THE HUNGARIAN CODE OF ADVERTISING ETHICS
Önszabályozó Reklám Testület (ÖRT)
Ireland
Advertising Standards Authority for Ireland (ASAI)
Italy
Istituto dell’autodisciplina pubblicitaria
Luxembourg
Commission Luxembourgeoise pour l’Ethique en Publicité (CLEP)
Portugal
Russia
Ассоциация маркетинговой индустрии "Рекламный Совет" (AMI RS)
Serbia
Nacionalna asocijacija za etičke standarde u oglašavanju (NAESO)
Slovenia
Slovenian Advertising Chamber (SOZ)
South Korea
Korea Fair Trade Commission
Sweden
Switzerland
Swiss Commission for Fairness in Commercial Communication (SLK/CSL)
Türkiye
Reklam Özdenetim Kurulu (RÖK)
United Kingdom
Committee of Advertising Practice (CAP)
