We restrict certain kinds of businesses from advertising with us to prevent users from being exploited, even if individual businesses appear to comply with our other policies. Based on our own continuous reviews, and feedback from users, regulators, and consumer protection authorities, we occasionally identify products or services that are prone to abuse. If we feel that certain kinds of businesses pose an unreasonable risk to user safety or user experience, we may limit or stop related ads from running.
Learn more about Other restricted businesses policy .
On this page
Eligibility and requirements
Advertisers offering online dating services targeting Japan must be certified by Google before they can advertise through Google Ads. Apply for certification here .
In addition, the ads must also include a warning display "18禁" or “18+”.
Options to fix ad violations
Choose a different destination
Consider using a different destination that is compliant. Edit your ad's final URL to point to another part of your app or website that doesn't violate our policies. Then save your ad so we can review it again.
Appeal policy decision
If you've fixed your destination or believe that we've made an error, appeal the policy decision directly from your Google Ads account to request for a review. After we confirm that the destination is compliant, we can approve your ads.
If you aren't able to fix these violations or choose not to, remove your ad to help prevent your account from becoming suspended in the future for repeated policy violations.
