Google provides translated versions of the Advertising Policies Help Center, though they're not meant to change the content of the policies. The English version is the official language used to enforce Google Ads policies. To view this article in a different language, use the language dropdown at the bottom of the page.
In order to provide a quality user experience, Google requires that all ads, assets, and destinations meet high professional and editorial standards. We only allow ads that are clear, professional in appearance, and that lead users to content that is relevant, useful, and easy to interact with.
Learn more about the Editorial policy.
The following is not allowed:
Images that are sideways, upside down, or that don’t take up the entire space of the chosen image size
Images that are blurry, unclear, unrecognizable, or contain illegible text
Strobing, flashing, or otherwise distracting images
Note: Mousing effects, such as graphics that react to mouse movement, are allowed as long as the movement is initiated by the user and stops after 5 seconds.
Ads that expand beyond the frame or otherwise encroach on the website or app
Options to fix ad violations
- In your Google Ads account, click the Campaignsicon
.
- Click the Campaignsdrop down in the section menu.
- Click Ads .
- Hover over the ad or asset and click Edit.
- Edit the ad or asset so that it complies with the policy.
- Click Save. Your ad will be automatically reviewed again. Check the ad’s status in the “Ads & assets” page for updates.
Learn more about how to Fix an ad with policy violations .
Appeal policy decision
If you've fixed your destination or believe that we've made an error, appeal the policy decision directly from your Google Ads account to request for a review. After we confirm that the destination is compliant, we can approve your ads. If you aren't able to fix these violations or choose not to, remove your ad to help prevent your account from becoming suspended in the future for repeated policy violations.
