Google provides translated versions of the Advertising Policies Help Center, though they're not meant to change the content of the policies. The English version is the official language used to enforce Google Ads policies. To view this article in a different language, use the language dropdown at the bottom of the page.
Display & Video 360 users must comply with this Google Ads policy. Visit the Display & Video 360 help center for additional restrictions.
We're dedicated to following advertising regulations for healthcare and medicine, so we expect that ads and destinations follow appropriate laws and industry standards. Some healthcare-related content can’t be advertised at all, while others can only be advertised if the advertiser is certified with Google and targets only approved locations.
Learn more about the Healthcare and medicines policy.In this article
Google restricts the promotion of recovery-oriented drug and alcohol addiction services.
Advertisers targeting the following locations are able to promote recovery-oriented drug and alcohol addiction services if certified by Google:
- Australia
- Canada
- France
- Ireland
- New Zealand
- United States
You can find location-specific certification requirements here .
Examples of recovery-oriented addiction services (non-exhaustive):
- Clinical addiction treatment providers
- Recovery support services like sober living environments and mutual help organizations
- Lead generators or referral agencies for addiction services
- Crisis hotlines for drug and alcohol addiction
Promotion of services unrelated to drug and alcohol addiction, like services for impulse control disorders, behavioral addiction, or nicotine addiction, are out of scope of this policy.
Options to fix
If this policy is affecting your ad, review your options to fix below.
Apply for certification
If your ad was disapproved due to a missing Google certification and you meet the requirements, apply for certification . If you want to advertise in more than one location, submit a separate application for each location or group of locations.
Edit your ads to comply with this policy
Make sure that you’re only targeting locations that allow promotion of in-scope products and services and that you’re certified to advertise in all the locations you’re targeting. You can also choose a new landing page for your ad that complies with this policy.
- Go to Ads
within the Campaigns
menu.
- Hover over the ad or asset and select Edit.
- Edit the ad or asset so that it complies with the policy.
- Select Save.
Your ad will be automatically reviewed again. Check the ad’s status in the “Ads & assets” page for updates.
Learn more about how to Fix an ad with policy violations .
Appeal policy decision
If you believe there’s been an error and that you haven’t violated Google Ads' policies, appeal the policy decision directly from your Google Ads account to request a review. If the review determines that your ads are compliant, they can run again. If you aren't able to fix these violations or choose not to, remove your ad to help prevent your account from becoming suspended in the future for repeated policy violations.
