Misleading representation

Misrepresentation

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Ads or destinations that exclude relevant product information or provide misleading information about products, services, and businesses can deceive users and compromise user trust in the Google Ads platform. The Misrepresentation policy strives to ensure that ads are clear, honest, and provide information that users need to make informed decisions.

Learn more about the Misrepresentation policy .

Violations of this policy will not lead to immediate account suspension without prior warning. A warning will be issued at least 7 days prior to any suspension of your account. Learn more about Google Ads account suspensions overview .

Making misleading statements, obscuring, or omitting material information about your identity, affiliations, or qualifications is not allowed.

Examples (non-exhaustive):

Implying affiliation with or endorsement by another organization, brand, or private citizen without their knowledge or consent;

An affiliate marketer advertising legal services without disclosing that they do not provide legal services;

An unlicensed home contractor claiming to be a licensed provider

Providing an inaccurate business name or business name that does not clearly represent the advertised business or disambiguates from similar businesses in the ad or user interactions is not allowed.

Example (non-exhaustive): Misrepresenting your business name in calls with users

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