Google provides translated versions of the Advertising Policies Help Center, though they're not meant to change the content of the policies. The English version is the official language used to enforce Google Ads policies. To view this article in a different language, use the language dropdown at the bottom of the page.
Google prioritizes user experience across all its products, and a key part of this is fostering a safe and trustworthy environment within the Google ad network. The Destination Requirements policy strives to ensure that when users click on an ad and are sent to a landing page, that website is functional, useful, and easy to navigate. This also creates an ads ecosystem that’s supportive to advertisers and the people who interact with their ads.
Learn more about the Destination requirements policy.
In this article
Google requires ads to be accessible in the location you’re targeting.
The following would lead to disapproval for Destination not accessible:
The destination used in your ad isn’t accessible in the location you’re targeting.
Examples (non-exhaustive):
- Sites that show an access limitation message in the targeted location, like “This site is not accessible in your location”
- Sites that show any message that relates to access limitations in the targeted location, like “You do not have permission to access this page”
Options to fix
If this policy is affecting your ad, review your options to fix below.
Edit your ads to comply with this policy
Make sure that the destination used in your ad is accessible to the location you’re targeting, then update your ad.
- Go to Ads
within the Campaigns
menu.
- Hover over the ad or asset and select Edit.
- Edit the ad or asset so that it complies with the policy.
- Select Save.
Your ad will be automatically reviewed again. Check the ad’s status in the “Ads & assets” page for updates.
Learn more about how to Fix an ad with policy violations .
Appeal policy decision
If you believe there’s been an error and that you haven’t violated Google Ads' policies, appeal the policy decision directly from your Google Ads account to request a review. If the review determines that your ads are compliant, they can run again. If you aren't able to fix these violations or choose not to, remove your ad to help prevent your account from becoming suspended in the future for repeated policy violations.
