The following kinds of measurement are commonly used on websites:
In this article :Downloadable files
Clicks on links to downloadable files (e.g. PDF, AVI, WMV) can be measured as Events or virtual pageviews . When you set up an Event to capture clicks on a link, Analytics counts the clicks as event hits . When you set up a virtual pageview to measure clicks on a link, Analytics counts the clicks as page hits.
To measure clicks as Events:
- If you use Google Tag Manager to manage your Analytics tags, read Analytics Events .
- If you have the Analytics tag added directly to your site, read Events on Analytics Developers .
To measure clicks as pageviews:
- If you use Google Tag Manager to manage your Analytics tags, read about the Analytics tag .
- If you have the Analytics tag added directly to your site, read Page Views on Analytics Developers .
Flash
If you want to measure data activity on your Flash elements or Flash-based website, see Analytics for Adobe Flash on Analytics Developers .
Ecommerce
To set up Ecommerce measurement:
- If you use Google Tag Manager to manage your Analytics tags, read Ecommerce (Universal Analytics) .
- If you have the Analytics tag added directly to your site, refer to Ecommerce or Enhanced Ecommerce on Analytics Developers .
Events
With Events, you can measure interactions with elements embedded in your pages and screens, like buttons, links, videos, and gadgets.
To measure Events:
- If you use Google Tag Manager to manage your Analytics tags, read Analytics Events .
- If you have Analytics tag added directly to your site, read Events on Analytics Developers .
Custom dimensions
Custom dimensions let you collect and analyze data that Analytics doesn't automatically measure. You can, for example, use custom dimensions to define user types, like member and non-member .
- If you use Google Tag Manager to manage your Analytics tags, refer to the Analytics tag reference .
- If you have the Analytics tag added directly to your site, read Custom Dimensions and Metrics on Analytics Developers .
User timings
Analytics automatically measures page and screen load times, but you can also set up customized tags to measure how long it takes for Ajax-based operations and resources to load.
- If you use Google Tag Manager to manage your Analytics tags, refer to the Analytics tag reference .
- If you have the Analytics tag added directly to your site, read User Timings on Analytics Developers .
