The Events report is a pre-made detail report that shows how many times each event is triggered and how many users trigger each event on your website or app. By analyzing the events users trigger on your website or app, you can make improvements to the user experience and increase conversions.
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View the report
- Sign in to Google Analytics .
- From the left menu, select Reports
.
- On the left, click Engagement> Events.
How long it takes for an event to appear in the report
Data about an event appears in the report up to 24 hours from when the event was triggered on your website or app. To verify that Google Analytics has collected an event in the last 30 minutes, see the Event count by Event name card in the Realtime report .
What events are shown in the report
The Events report includes events that have been triggered and collected by Analytics within the specified date range. It includes the following types of events. Click the following links to learn more about each type of event shown in the report:
If you want to learn more about events in general, see About events .
Mark events as key events
A key event is an event that measures an action that's particularly important to the success of your business. When someone triggers the event by performing the action, the key event is recorded in Google Analytics and surfaced in your Google Analytics reports.
Any event you collect can become a key event. To measure a key event, create or identify an event that measures the action and then mark the event as a key event. After you mark the event as a key event, you can see how many users perform the action and evaluate marketing performance across all channels that lead users to perform the action.
The following flow shows how to mark an event as a key event. In short, if an event is important to your business's success, you can mark the event as a key event in Analytics.
Event → Key Event
If you identify an event that's important to the success of your business, you can mark the event as a key event in the Events report. To mark an event as a key event in the Events report:
- In the table in the second half of the Events report, find the important event.
- Click
to the right of the event row.
- Select Mark as key event.
Dimensions in the report
The report includes the following dimensions . If you are an Editor or Administrator , you can add or remove dimensions in the report.
| Event name | The name of an event. For example, if someone triggers a purchase event, the text 'purchase' populates the dimension. | This metric is populated automatically. |
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Metrics in the report
The report includes the following metrics . If you are an Editor or Administrator , you can add or remove metrics in the report.
| Total users | The number of unique users (or user IDs) who triggered at least one event. |
This metric is populated automatically. |
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