[GA4] Google Ads campaigns report

The Google Ads campaigns report is a pre-made detail report that shows how effective your Google Ads campaigns were at driving traffic and conversions to your website or app.

View the report

1. Sign in to Google Analytics .
2. From the left menu, select Reports .
3. On the left, click Acquisition> Overview.
4. In the Sessions by Session Google Ads campaigns card, click View Google Ads campaigns.

Dimensions in the report

You will notice that each dimension includes the text "Session". "Session" indicates that the dimension describes a user's most recent session, regardless of whether they are new or returning. Learn more about scopes

The report includes the following dimensions . If you are an Editor or Administrator , you can add or remove dimensions in the report.

Dimension	What it is	How it's populated
Session Google Ads account name	The account name in Google Ads of the ad that led to a session.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging .
Session Google Ads ad group name	The ad group name in Google Ads of the ad that led to a session.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging .
Session Google Ads ad network type	The location where your ad was shown (google.com, search partners, display network) that led to a session.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging .
Session Google Ads campaign	The campaign that was associated with the start of a session that led to a session.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging .
Session Google Ads keyword text	The matched keyword that led to a session.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging .
Session Google Ads query	The search query that led to a session.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging .

Metrics in the report

The report includes the following metrics . If you are an Editor or Administrator , you can add or remove metrics in the report.

Active users	The number of distinct users who visited your website or application. A user is any user who has an engaged session or when Analytics collects: the first_visit event or engagement_time_msec parameter from a website the first_open event or engagement_time_msec parameter from an Android app the first_open or user_engagement event from an iOS app	This metric is populated automatically.