The Promotions report is a pre-made detailed report that shows the impact of each promotion on purchases and revenue.
A promotion is a way of encouraging users to buy a product or service through an incentive. Examples of incentives include discounts on products, services, or shipping. Promotions are often advertised on a website's home page or in product catalogs.
The data in the report comes from ecommerce events .
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View the report
- Sign in to Google Analytics .
- In Reports
, under Life cycle, click Monetization > Promotions.
If you have the Drive online sales topic, under the Business objectives collection, click Drive online sales > Promotions.
Dimensions in the report
The report includes the following dimensions . If you are an Editor or Administrator , you can add or remove dimensions in the report.
| Dimension | What it is | How it's populated |
|---|---|---|
|
Item promotion creative name
|
The name you specify for the creative associated with a promotion . | Populate this dimension by sending the item-level creative_name
parameter with the view_promotion
or select_promotion
event. |
|
Item promotion ID
|
The ID you specify for a promotion . | Populate this dimension by sending the item-level promotion_id
parameter with the view_promotion
or select_promotion
event. |
|
Item promotion name
|
The name you specify for a promotion . | Populate this dimension by sending the item-level promotion_name
parameter with the view_promotion
or select_promotion
event. |
|
Item list position
|
The position of an item, such as a product you sell, in a list. | Populate this dimension by sending the item-level index parameter through an online-sales event . |
Metrics in the report
The report includes the following metrics . If you are an Editor or Administrator , you can add or remove metrics in the report.
| Items viewed in promotion | The number of items viewed in a promotion. | Populate this metric by sending an items array with the view_promotion event. |
|---|
