Marketplace packages are publisher curated inventory packages, created and published to the Authorized Buyer marketplace for you to discover. This feature brings the ease of Open Auction buying to Private Auctions, and reduces friction in deal making.
Marketplace packages differ from Auction Packages (which are buyer or Google curated packages of Open Auction inventory) in that they may contain inventory available to Open Auction.
On this page
- Discover Marketplace packages
- Manage your Marketplace packages
- Integrate DSPs with Marketplace packages
- Adopting Marketplace packages with Auction packages
Marketplace packages allow buyers to:
- Easily discover premium inventory curated directly by publishers to you. This inventory may not always be available on Open Auction and packages that are available to your account will automatically appear in your marketplace. You can immediately start targeting the deal ID without having to go through the process of deal making.
- Gain more transparency in the inventory discovery process. Publisher provided information as well as weekly forecasts and a bid curve makes it seamless to search for the inventory you want to buy.
- Streamline the deal making process. Each Marketplace package is assigned a single deal ID, making it easy to share packages between seats, even across demand server platforms (DSP), for immediate transacting. When a Marketplace package is created by the publisher, any buyer that is eligible to bid on it will automatically get bid requests.
Discover Marketplace packages
Discover the Marketplace packages with the following steps:
- Sign in to Authorized Buyers.
- Click Market place, then Discovery, and then Marketplace packages.
This page is already curated to packages that are available to you. - Click Add Filter
to search for packages by Nameand Deal ID.
- In the table view, you can review the following information:
- Nameand Descriptionare fields that are filled directly by the publisher
- Package Type indicates whether the package is Public, set by the publisher to be available to all buyers, or exclusive, set by the publisher to be available to only select buyers. Only exclusive packages to which you have access are shown in your marketplace. Exclusive packages can also be given priority, meaning any buyers of that package will be given auction priority over any Open Auction bids.
- Content Type describes the most common inventory within the package based on historical forecasting. Supported descriptions include audio, CTV, in-stream video, and gaming. Content types may be "Undetermined" due to lack of historical information for the forecast, or insufficient impressions.
- Package floor priceprovides the publisher with the ability to set a floor price for exclusive Marketplace packages. In order to serve, any bids into the Marketplace package have to clear the floor price.
- Estimated Impressionsand Uniques reach are displayed for each package in the last 7 days.
- To view more information regarding the Marketplace package, click the name of the package.
Manage your Marketplace packages
- Sign in to Authorized Buyers.
- Click Market place, then Marketplace packages.
This page contains all Marketplace packages that you have transacted on, as well as any packages you have bookmarked. - You can directly save additional Marketplace packages to track and monitor by selecting Bookmark a Marketplace package.
- Each Marketplace package is identified by a single unique Deal ID, which you can use to immediately configure your DSP to bid on. You can share this Deal ID with other buyers, so that they can review and subscribe to your auction package. You can configure your DSP to bid on this deal ID automatically without needing to approve any deal. In addition, you can share this Deal ID with other buyers or seats.
About bookmarking Marketplace packages
Bookmarking Marketplace packages allows buyers to save packages in which they're interested.
Example
If you are interested in buying premium CTV Marketplace packages, you can start within Marketplace, then Discovery, and then the Marketplace packagestab and bookmark packages in which you're interested.
Visit Marketplace, then Marketplace packagesto create a list of the deal IDs that you can then target from your DSP.
You don't need to bookmark a Marketplace package before bidding on it. When a Marketplace package is created, all eligible buyers automatically get bid requests.
Integrate DSPs with Marketplace packages
The MARKETPLACE_PACKAGE value is added into the bid request. Bidders can use this to identify inventory affiliated with Marketplace Packages. When commercializing this feature, make bidders aware of this change to the bid request prototype.
To bid using the associated Marketplace package deal parameter, bidders only need to respond with the Marketplace package deal ID to transact.
OpenRTB: Added the enum value MARKETPLACE_PACKAGE to BidRequest.imp.pmp.deals.adx_ext.deal_type
.
Example
deal {
id: “549644398141378098”
at: FIRST_PRICE
DealExt {
deal_type: MARKETPLACE_PACKAGE
}
}
If there are no changes to the Bid Response protocol, respond with the Marketplace package deal ID.
Adopting Marketplace packages with Auction packages
It's easier to adopt Marketplace packages through Auction packages.
Buyers can create an Auction package and simply target 1 or many public Marketplace packages. Buyers can also overlay additional targeting; for example, if a buyer wants a package for “Sports in the United States” then a publisher can target public MPPs related to sports, then target the United States geography.
Bid request
deal {
id: “
12341252341
”
at: FIRST_PRICE
DealExt {
deal_type:
AUCTION_PACKAGE
}
},
deal {
id: “
43214321432
”
at: FIRST_PRICE
DealExt {
Deal_type:
MARKETPLACE_PACKAGE
}
}
Bid response
seatbid {
bid {
dealid: “
12341252341
”
}
}
