About the guide for auto dealers

Business Profile helps car dealers view and manage local dealership information and customer feedback across Google properties like Search and Maps. Use this implementation guide to set up your presence on Google and engage with your customers.

Business Profile overview

• Benefits
• How shoppers view your information

Step 1: Sign up for Business Profile

• Create a Business Profile
• Create additional profiles

Step 2: Manage your dealership on Google

• Manage account access
• Transfer ownership of a profile

Step 3: Create fresh, useful information

• Keep current contact information
• Regularly upload photos
• Update sales inventory
• Give your description a personal touch
• Improve relevance on Google with attributes

Step 4: Engage with shoppers and build loyalty

• Highlight promotions and deals using posts
• Customer engagement and brand recognition