Engage with shoppers and build loyalty

Fresh content keeps your potential shoppers engaged and promotes loyalty within your dealership. In addition, engaging content gives your dealership positive brand recognition.

Highlight promotions and deals using posts

Inform your shoppers by publishing posts about your dealership's sales events, new or popular cars, and services. By creating posts, you can place your text, video, or photo content in front of shoppers when they view your dealership listing. 

Customer engagement and brand recognition

Positive customer engagement builds your current and future shopper’s trust in your dealership. This can lead to valuable feedback in customer reviews to steer foot traffic to you. When you reply to reviews, it allows you to build a public relationship with your shoppers. In doing so, we suggest keeping responses courteous, short, and sweet. If you believe a review on your dealership violates posting guidelines , you can report the review to us.

To chat directly with shoppers from your listing, you can turn on direct messaging. Messaging uses text messages to give a responsive avenue for a shopper to contact your dealership. When responding, we suggest that your responses are timely during business hours and that you avoid sensitive content (e.g. credit card number, government identification number, and account information).

To help in managing your day-to-day customer engagement, you can appoint a manager  for your listing. A manager interacts with customers, publishes posts and photos, and responds to reviews on behalf of your listing.

There are 2 types of users for profiles: owners and managers. When owners add users , they share management of a profile with multiple people but don't have to share their password. (Google Groups cannot be added as managers or owners of profiles.)

Owners:Each profile can have multiple owners, but only one primary owner. Owners and primary owners have the same capabilities, but a primary owner cannot remove themselves from a profile until they transfer their primary ownership to another user. However, all owners can add other users to share management of a profile without having to share their password.

Managers:Managers have most of the capabilities of an owner, but don’t have the more sensitive capabilities (e.g. power to remove the profile or managing users). Learn how to add more owners or managers.

What they can do

Owner

Manager

Add and remove people from the business

Remove Business Profiles

Edit all URLs

Accept or decline updates from Google

Turn on or off the booking feature

Update certain location settings, edit the business name, what kind of business it is, or web address.

• Close a location
• Create group locations.

Manage Business Profile directly on Search and Maps

Manage Google Ads account

Use the messaging feature

Add custom labels to make it easy to find particular groups of locations

Edit attributes

Edit food delivery link

Change the business info, such as hours or address

Change the business phone number

Change the services the business offers

Create, manage, and post updates about the business

Add, delete, or change the business cover photo and other photos

Add, delete, or change the business logo

Add, delete, or change the business’s products

Respond to reviews of the business

Download info about the business

Answer questions about the business