Campaign Manager 360 automatically detects tag implementation errors such as incorrect formatting. The issues can include repeated key-value pairs, missing random numbers, or incorrect landing pages.
How it works
There are four types of trafficking issues that Campaign Manager 360 can help you detect. The Campaign Manager 360 Trafficking page shows alerts for issues related to an invalid tag type, an invalid third-party click string, or no valid creatives. The alerts get updated daily and shows information from the previous day.
Campaign Manager 360 shows issues related to tag verification until it can verify that the publisher has made changes to the tag. This means that you may still see issues displayed after you resend tags to the publisher.
Trafficking issues
Serving problemsTags with serving problems may not serve the intended creative or render correctly.
| Problem | Explanation | Action |
|---|---|---|
|
Missing size
|
The size key-value pair (sz=) is missing from the ad tag. This can prevent ads from rendering correctly. | Export the tag again from Campaign Manager 360 and have the publisher reimplement the tag. Learn more about managing tags . |
|
Invalid tag type
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The ad tag doesn't contain a valid tag type such as ad, adi, or adj. This can cause a serving error. Learn more about tag types . | Export the tag again from Campaign Manager 360 and have the publisher reimplement the tag. Learn more about managing tags . |
|
Unresolvable inventory
|
This tag can’t locate corresponding inventory details in Campaign Manager 360. This can happen if some key-value pairs aren't correct. | Export the tag again from Campaign Manager 360 and have the publisher reimplement the tag. Learn more about managing tags . |
|
No creatives to serve
|
You can't find an active and valid creative to serve for this placement. | Make sure there's an active default ad with an active creative assigned to the placement. |
|
Missing required parameters
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The dc_trk_aid and dc_trk_cid key-values or other required parameters are missing from the tracking tag. | Export the tag again from Campaign Manager 360 and have the publisher reimplement the tag. |
|
Malicious landing page
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Google has detected potential security issues with the landing page site. | Use the Google Search Console to identify the underlying issues. Campaign Manager 360 customer support doesn't have access to this information, as it's restricted to the site owner. Find out how to fix a security issue on your site . |
Tags with reporting problems may not be counted correctly. This can lead to discrepancies between Campaign Manager 360 and other reporting systems, such as the publisher’s reporting.
| Problem | Explanation | Action |
|---|---|---|
|
Missing ord
|
The ord key-value pair (ord=) is missing from the ad tag. This means your ad may be cached, which can result in Campaign Manager 360 undercounting impressions. | Have the publisher update the ad tag and make sure the ord key-value pair contains a random value. Learn more about ord parameters and caching . |
|
Invalid ord
|
The ord key-value pair (ord=) contains invalid characters such as []{}:%/\= or doesn't contain a random value with at least 8 characters. This means your ad may be cached, which can result in Campaign Manager 360 undercounting impressions. | Have the publisher update the ad tag and make sure the ord key-value pair contains a valid random value. Learn more about ord parameters and caching . |
Tags with publisher problems may not be clickable. A tag may also be clickable, but can't be tracked on the publisher side, such as when there’s an empty third-party click string.
| Problem | Explanation | Action |
|---|---|---|
|
Empty third-party click string
|
The click= key-value pair is empty in the ad tag. This key-value pair is used to allow a third party to track clicks. If it's missing, Campaign Manager 360 tracks clicks, but the third party doesn't. | Have the third party verify the third party click string (click=) is implemented in the tag. Have the publisher reimplement the tag if needed. |
|
Invalid third-party click string
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Campaign Manager 360 can't read the value of the click= key-value pair in the ad tag. This key-value pair is used to allow a third party to track clicks. If it's invalid, you won’t be redirected to the correct landing page, the third party doesn't track clicks, and Campaign Manager 360 may not count clicks. | Have the third party verify that the third party click string (click=) is properly implemented in the tag. Have the publisher reimplement the tag if needed. |
Tags with warnings have unclear instructions for the ad server, but may render correctly.
| Problem | Explanation | Action |
|---|---|---|
|
Duplicate key-value
|
There are duplicate key-value pairs in the ad tag. This can affect serving and reporting. | Remove the key-values that are duplicates. |
|
Invalid key-value
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The tag contains an invalid key-value. This means that the publisher or Campaign Manager 360 may not track information correctly. | Export the tag again from Campaign Manager 360 and have the publisher reimplement the tag. Learn more about managing key-values in ad tags . |
|
Empty key-value
|
The ad tag contains an empty key-value. This means that the publisher or Campaign Manager 360 may not track information correctly. | Export the tag again from Campaign Manager 360 and have the publisher reimplement the tag. Learn more about managing key-values in ad tags . |
