Policy updates
Digital out-of-home alcohol allowances
Estimated April 27, 2026
Alcohol advertising is now available on digital out-of-home (DOOH) formats. Promotion is limited to jurisdictions in which our alcohol policy allows ads for alcohol and ads must remain in full compliance with that policy.
Digital out-of-home gambling allowances
Estimated April 27, 2026
Online gambling promotion in Brazil has expanded to digital out-of-home (DOOH) formats. Eligible advertisers must hold the necessary certifications and maintain strict compliance with both local regulations and gambling advertising policies .
Planning and forecasting update
Impact of displaying Impressions volume instead of Cookie audience reach in Display & Video 360
Estimated March 2026As part of the backend systems consolidation for planning and forecasting, several UI within Display & Video 360 will now display Impressions volumeinstead of Cookie based audience reach. This update will impact forecasted audience summary in campaign construction and combined audience and custom affinity audience in audience tab. This update doesn’t impact user reach forecasting on the Display & Video 360 planner or cookie reach in the Inventory availability report.
What’s changing?
- Audience list selection under campaign selection: Forecasted audience summary will now display impression data instead of cookie based audience data.
- Combined audience: Audience summary will now display impression data instead of cookie based audience data.
- Custom affinity audience builder: Audience estimator will now display impression data instead of cookie based audience data.
Campaign workflow update
Manual deal creation
Estimated April 2026Manual non-Programmatic Guaranteed (PG) deal creation will be deprecated. The Deal Sync API is now the exclusive method for new deals. You must transition workflows to utilize the Deal Sync API. Existing manually created deals will continue to function as expected.
Reporting updates
Audience third-party data provider rename
Estimated June 2026The Data Onboarder dimension value will be renamed from “AdAdvisor by Neustar” to “AdAdvisor by TransUnion” to reflect Neustar's rebranding. This update only changes the display name in Display & Video 360 and doesn’t affect functionality.
Display & Video 360 Floodlight and Inventory Available reports in offline reporting
Estimated June 2026Display & Video 360 is migrating Floodlight and Inventory Availability reports (IAR) from legacy offline reporting to instant reporting. A phased rollout begins in June 2026, initially affecting 10% of users. No action is required, but we encourage you to use instant reporting.
Connected TV App Placement Display Name Format
Estimated June 2026The Display & Video 360 YouTube Report now changes the Connected TV app placement name from ‘Mobile App’ to ‘TV App’. Review internal systems for dependencies on the old ‘Mobile App:’ prefix, including hardcoded strings and regex patterns.
Demographic Dimension rename
Estimated Q3 2026Display & Video 360 will be supporting insight into the serving label-based reach reporting for Age and Gender. The 2 new metrics, “Age (Targeted)” and “Gender (Targeted)”, will be based on the information available at the time of ad serving and targeting. The legacy Age and Gender metrics will be renamed as “Age (Adjusted)” and “Gender (Adjusted)”.
Other updates
Digital content labels and sensitive categories
Estimated August 2026Legacy Digital content labels, excluding "Content not yet rated", will be deprecated. Sensitive category exclusions for display, video, Connected TV, and audio line items will also be deprecated. Advanced brand safety controls are replacing them. These include inventory Modes and content themes. You must transition brand suitability workflows to new controls. This prevents unrestricted serving and maintains brand suitability.
Categories exclusions
Estimated August 2026Display & Video 360 is deprecating legacy category exclusions, such as News and Politics. Advertiser-level content themes now replace these exclusions to manage brand suitability. Before launch, map your current exclusions to new Content themes and contextual solutions to ensure brand alignment.
Creative Rotation Settings
Estimated August 2026Setting creative rotation settings for display and video line items will be deprecated. Creative selection will now automatically match the line item's bidding goal, for example, maximizing conversions, maximizing clicks, or rotation for fixed bidding. On August 12th, 2026, any display and video line items with creative selection settings will be migrated to aligned rotation. Following this change, creative optimization will align with line item bidding strategy as follows:
- Max conversions: This will favor creatives expected to drive the most conversions
- Max clicks: This will favor creatives expected to attract the most clicks
- Fixed bidding, Maximize viewable impressions, Maximize custom value or cost: Creatives will rotate evenly
Audience expansion
Estimated June 15, 2026Display & Video 360 is replacing legacy Audience expansion with Lookalike audiences for YouTube Video reach and Video view campaigns. Starting June 15, 2026, you must manually apply lookalike audiences to your campaigns, as existing settings will not migrate automatically. Existing settings won’t be automatically migrated, then you must manually set up and apply new lookalike audiences to maintain your audience reach and leverage new benefits including:
- Advanced semantic similarity: Finds users who share characteristics with an advertiser's highest-value customers.
- Automatic seed list exclusion: By default, Lookalike Audiences exclude users on the original seed list to focus on finding new potential customers.
- Strategic scale control: Advertisers can choose between Narrow (2.5%), Balanced (5%), or Broad (10%) scale settings to best fit their specific campaign objectives. *Note, Audience Expansion had been previously capped at 1% scale.
- Applicable to multiple campaigns: The lookalike audiences can be saved and applied to multiple campaigns, whereas audience expansion was a temporary expansion within one campaign.
