Target native impressions

Native ads are placed directly within publisher content, unlike traditional display ads. Because of this, contextual relevance is an important factor in ensuring native ads blend into the surrounding content.

Native ads support all regular targeting options with the exception of viewability targeting. However, there are some environment- and device-dependent considerations to be aware of. These are mainly considerations around app-targeting and are not specific to the native creative format.

Targeting	Desktop and mobile web	Mobile app
Brand safety
Apps and URLs
Keywords		Not recommended as it limits reach
Categories		Use app collections instead
Viewability	Active View for native display on Ad Manager Active View for native video on Ad Manager	Active View for native display on Ad Manager Active View for native video on Ad Manager​
Audience lists		Only lists based on device IDs are supported
Demographics
Position

Best practices

Native inventory is only available via some exchanges, and is mostly mobile inventory. To improve performance, consider:

• Targeting all environment and device combinations (mobile app, mobile web and desktop)
• Targeting all relevant exchanges