Waze Ads are location based advertisements that appear directly in the Waze navigation app, helping you connect with Waze users in real-time while they’re on route or exploring nearby destinations. These ads take the form of promoted pins, visual markers that highlight business locations along a user’s driving route. When tapped, these pins provide more information such as business name, business logo, and a call to action like “Add Stop”.
Note: Waze Ads are currently available only in the United States through Performance Max for Store Goals campaigns bidding to Local Actions Directions.
