Third-party measurement implementation request

Google Ads no longer accepts third-party ad tracking pixels for YouTube measurement. Learn more about the changes to third-party measurement for YouTube .

Please provide as much detail as possible so that our team can process this request without additional correspondence. We aim to implement all requests within 24 hours as long as the original request includes a completed template with properly formatted pixels.

All requests must be submitted using the following templates:

TrueView Third-Party Pixel Implementation Template

For third-party pixel implementation:

Tracking pixels are supported for impression, view, and skip events for skippable ads. For bumper and non-skippable ads, tracking pixels are supported for impression events.
Up to 3 tracking pixels (which may redirect up to 3 times each) are accepted per event.
JavaScript is not allowed.
All tracking pixels and any fourth-party calls made within the pixels from daisy-chaining must be SSL-compliant.
Click trackers are not included in this implementation process and should be added to your ads before submitting a request.

You can now set third-party viewability, brand safety, brand lift, and reach measurement on line items directly in Display & Video 360. Contact support with your vendor client ID and optional on-by-default instructions to enable this feature for your advertiser. You can then set third-party measurement on individual line items in Additional settings > Third-party vendors. Learn more

* Required field

Name *

Email CC / Account Manager email CC (if any) Add additional field

Include email address(es) of those you would like to CC on this submission. If a Google Account Manager is aligned to the Google Ads account, you can include the email address as well.

Region *

Display & Video 360 line item ID(s) where the pixel(s)/measurement should be implemented. *

Line item IDs are required for us to locate your account and know where to implement these trackers. Please include ad IDs and pixel details in an attachment.

Campaign / Ad go live *

Campaign budget *

Implementation type *

Additional instructions

File Attachement *

Attach the relevant template. Please follow the instructions below for completing the template.

For Pixel requests, ensure this template is used specifying line item IDs and pixel details.

https://myaccount.google.com/privacypolicy?hl=$0

Third-party measurement implementation request

Your email has been sent