Supported native exchanges
Note: In order to remove duplicate supply paths, Display & Video 360 will deprecate the Bidswitch sub-exchange option across the following partners: Criteo-Commerce Grid, Kargo, media.Net, Nexxen (fka unruly), ShareThrough, and Yieldmo. All entities targeting the BidSwitch sub-exchange option will auto-migrate to the direct integrations for these particular partners starting February 24, 2025.
You can bid on, or exclude, impressions from the exchanges listed on this page in Display & Video 360.
| Exchange | Private inventory |
Video inventory |
Features |
|---|---|---|---|
|
BrightRoll Exchange for Native from Yahoo!
|
Supported | ||
|
AdsNative (via BidSwitch)
|
Supported | ||
|
MoPub
|
Supported | Supported | |
|
PubNative (via BidSwitch)
|
Supported | ||
|
Sharethrough
|
Supported | Supported | 3P Imp Tracker, Display Preview, Video Preview, 3P JS Tracker, Google's "About this ad" |
|
TripleLift
|
Supported | Supported | 3P Imp Tracker, 3P JS Tracker, Display Preview, Video Preview, Google's "About this ad" |
|
Yieldmo
|
Supported | Supported | 3P Imp Tracker, 3P JS Tracker, Display Preview, Video Preview, Google's "About this ad" |
|
Google Ad Manager
|
Supported | Supported | Active View, Display Preview, Google's "About this ad" |
|
Rubicon
|
Supported | Supported | |
|
AppNexus (Xandr)
|
Supported | ||
|
AdMax
(via Bidswitch) |
Supported | ||
|
Adyoulike
(via Bidswitch) |
Supported | ||
|
Ligatus
(via Bidswitch) |
Supported | ||
|
Liveintent
(via Bidswitch) |
Supported | ||
|
Nativo
(via Bidswitch) |
Supported | Supported | 3P Imp Tracker, 3P JS Tracker, Google's "About this ad" |
|
Net Sprint
(via Bidswitch) |
Supported | ||
|
Powerlinks
(via Bidswitch) |
Supported | ||
|
QuantX
(via Bidswitch) |
Supported | ||
|
Equativ
|
Supported | Supported | |
|
Ströer SSP
|
Supported | ||
|
PulsePoint (ContextWeb)
|
Supported | ||
|
Taboola
|
Supported | Supported | 3P Imp Tracker, 3P JS Tracker, Google's "About this ad" |
|
Outbrain
(via Bidswitch) |
Supported | 3P Imp Tracker, 3P JS Tracker, Google's "About this ad" | |
|
Waze
|
Supported | ||
|
Teads
|
Supported | 3P viewability, Brand safety measurements (IAS, DV, MOAT, ComScore) | |
|
Smaato
|
Supported | ||
|
Improve Digital
|
Supported | Supported | |
|
Index
|
Supported | Supported | 3P Imp Tracker, Google's "About this ad", 3P viewability, Brand safety measurements (IAS) |
|
PubMatic
|
Supported | Supported | 3P Imp Tracker, 3P JS Tracker |
|
Criteo Commerce Grid
|
Supported | Supported | EventTrackers (Impression), EventTrackers (JS), Placement Type, Privacy (OBA) |
| Try your keywords on Google Web Search . | |||
