Creative guidelines
All creatives must comply with Google Ads policies in order to run on Display & Video 360. At a minimum, each creative is checked for:
- Malware
- Fourth-party calls
- HTTP cookies
- Technology declarations
- Landing page quality, language, and content
- SSL compliance
- Restricted products and services
- Other policy compliance concerns
Other exchanges may have their own review process .
Content requirements
Ads must be distinguishable from a publisher's content. Ads can't appear as if they are actually content or links on a publisher's site.
Prohibited content
The following content in ads is prohibited:
- Tobacco, weapons, nudity, defamatory/hate content, illegal activities, profanities, or spyware.
- Offers of free gifts, links to quizzes and surveys, misleading claims, and references to sex or sexuality.
For more information, see Restricted products and services .
Creatives may have other requirements based on their format or where you want to serve them. See format guidelines below for details.
