Download leads through CSV (comma-separated values), third-party integrations, webhooks, or the Google Ads API. Since leads expire after 60 days, ensure you download them frequently.
Note: Your CSV file remains empty until your first lead arrives, if you view conversions but no leads, segment your data by conversion action to identify the actual source. Learn how to Use segments in your tables .
On this page
Before you begin
To download leads from your Google Ads account, you need to have "Standard" or "Admin" access .
If you have a manager account, you can only download leads from a client account if the client account gives you ownership . Use the below chart to understand the access level requirements for downloading leads.
| Google Ads account type | Access level | Ability to download leads |
|---|---|---|
|
Individual account
|
"Standard" or "Admin" | |
|
Individual account
|
"Billing", "Email only", or "Read only" | |
|
Client account
|
"Standard" or "Admin" | |
|
Client account
|
"Billing", "Email only", or "Read only" | |
|
Manager account (client account grants ownership)
|
"Standard" or "Admin" | |
|
Manager account (client account grants ownership)
|
"Billing", "Email only", or "Read only" | |
|
Manager account (client account doesn’t grant ownership)
|
"Standard" or "Admin" |
Lead download options
You can download your campaign leads from either Google Ads or your CRM, depending on your setup.
Google Ads
- CSV: This option offers a simple CSV where the column headers are the full question name, translated to the language in your Google Ads account .
- CSV for CRM: This option offers an advanced CSV using short field names for columns instead of full questions. You can reference the field description section in our developers guide to understand the field name-to-question mapping. The CSV can then be imported into your CRM.
CRM, third-party integrations, and Google Ads API
- Webhook: When you receive your leads through a webhook , questions will be identified using a column ID. Use the field description section in our developers guide to understand the column ID-to-question mapping. For help with the integration, view our developers guide . Creating a webhook integration allows you to receive leads directly in your CRM.
- Third-party integrations: Use a third-party provider to automatically sync leads to your CRM through webhooks. The provider will generate the webhook and apply it to your Google Ads lead form asset for you. A paid account may be required to utilize these third-party lead export integrations:
- Zapier: We also offer a Zapier integration, which uses the Google Ads API rather than webhooks to export your leads. Learn how to Export leads automatically using Zapier .
- Google Ads API: Developers can leverage the Google Ads API directly to retrieve leads. Learn how to Retrieve leads using Google Ads API .
How to download leads
Download leads in a CSV file
- Go to Assets
within the Campaignsmenu
.
- Select Lead formsummary card header for the type of asset.
- Under the lead form asset, select CSVor CSV for CRM.
Download leads from removed forms
- Go to Assets
within the Campaignsmenu
- Select Lead formsummary card header for the type of asset.
- Add a filter for Status> Removedto show any removed lead form assets.
- Below the removed lead form asset, select CSVor CSV for CRM.
Download leads in your CRM
Check with your CRM provider or system administrator for instructions on how to download leads directly into your platform.
