Using first-party data in your marketing strategy helps you build direct relationships with your customers, deliver personalized experiences, and improve campaign performance. However, collecting, uploading, and updating this data can be challenging─especially if you have limited technical resources.
To make this process easier for you, we’ve collaborated with Zapier, an automation solution that helps you work with your first-party data across tools like lead form extensions , offline conversion imports , and Customer Match . Going forward, you can now link Zapier to your account directly in the Google Ads interface.
By linking your Zapier account with Google Ads, you can automate some of the most common manual tasks. For example:
- You can link lead form extensions to your CRM and receive leads automatically.
- You can automatically import offline conversions from your CRM back to Google Ads, helping you measure and understand the full value of your campaigns.
- You can use Zapier to automatically update, sort, and remove contacts from your Customer Match lists, ensuring that your audiences stay fresh.
In addition, Zapier has integrations with over 3,000 CRMs and third-party platforms like Slack, Mailchimp, and Salesforce. This makes it easy to include in your existing processes.
To learn how to link your Zapier account to Google Ads, visit the Google Ads Help Center .
Posted by Digvijay Singh, Product Manager, Google Ads
