October 27, 2022
According to Edison, among weekly podcast listeners in the US, YouTube is the second most frequently used service for consuming podcasts. 1 Advertisers can now align their ads with podcast content globally. Simply create an audio or video campaign and select “Podcast” as a placement.
For help getting started, visit the placement targeting page on the Google Ads Help Center .
Posted by Christine Fujioka, Global Product Lead, YouTube Ads
1. Source: Edison Research, Edison Podcast Metrics Report, US, Q2 2022 (Spotify 27%, YouTube 19%, Apple Podcasts app 17%)
