Verify consent mode implementation

You can verify your consent mode implementation on websites with Google Tag Assistant (recommended). Alternatively, check the Conversions Summary in Google Ads .

Tag Assistant: Verify consent mode implementation

Step 1 of 4: Start a Tag Assistant session

To verify your consent setup for websites, start a new Tag Assistant session:

1. Open Tag Assistant
2. Enter your website’s URL. A new tab with your website opens.
   • Note: If Tag Assistant says Could not connect, your Google tag or Tag Manager container may be blocked from loading.
3. On your website, open the cookie banner and accept all.
   • Note: If your Google tag or Tag Manager container was blocked, Tag Assistant should now be able to connect to your site.

Step 2 of 4: Verify default consent setup

To confirm if the page set the default consent correctly:

1. In the Summary, select the earliest Consentevent.
2. In the "API Call" section, check that the following parameters were set: ad_storage , ad_personalization , ad_user_data , analytics_storage .
3. Alternatively, in the "Output" of your tag section, select the Consenttab and check the "On-page Default" column. Ensure it's set to "Denied".
   

Step 3 of 4: Check updates based on consent banner interaction

To verify if the page updated the consent based on your consent banner interaction:

1. In the Summary, select the most recent Consentevent.
2. In the "API Call" section, check that the following parameters were set: ad_storage , ad_personalization , ad_user_data , analytics_storage .
3. Alternatively, in the "Output" of your tag section, select the Consenttab and check the "On-page Update" column. Ensure it's set to "Granted"

Step 3 of 4: Check which tags were fired or blocked

If you have more tags on your website, check which tags fired or were blocked by the consent state:

1. In the Summary, select the Tagstab.
2. Click a tag to check if it behaved according to the consent settings.

If you encounter issues, troubleshoot consent mode . If issues persist after verifying your setup, consider consulting with your web developer or Consent Management Platform (CMP) provider to ensure correct implementation.

Google Ads: Consent mode status

After consent mode is implemented, you’ll find one of 2 statuses in your conversion diagnostics tab. You’ll find a green checkmark if they are active:

1. In your Google Ads account , click the Goalsicon.
2. Click the Conversionsdrop down in the section menu.
3. Click Summary .
4. In the conversion actions table, click on a Google Ads website conversion action.
5. On the top page menu, click the Diagnosticstab. You’ll find one of the following consent mode statuses:
   • Consent mode is implemented
     • Your consent mode is implemented but you have not yet met the thresholds for conversion modeling . The click threshold for conversion modeling is 700 ad clicks over 7 days for a domain x country grouping.
   • Consent mode is implemented and modeling is active
     • This status will first be accompanied by uplift data per domain country for 4 weeks after the modeling start date. If you do not find an uplift in those 4 weeks, it could be because you have not yet met the threshold for consent mode impact results . This may be because consent mode hasn’t been implemented for at least 7 full days, or the 4-week window of modeling impact results has passed.
     • After the impact table with your modeling uplift goes away, you'll still find the status that consent mode is implemented and modeling is active to validate that consent mode is working.