Performance Max is a goal-based campaign type that allows performance advertisers to access all of their Google Ads inventory from a single campaign. It's designed to complement your keyword-based Search campaigns to help you find more converting customers across all of Google's channels like YouTube, Display, Search, Discover, Gmail, and Maps.
This article explains which features are compatible with your Performance Max campaigns and links you to additional resources to support your campaign.
Google Ads feature
Compatibility with Performance Max
If yes, learn more:
Ad destination
Partially. Not all of the channels that Performance Max ads serve on are compatible with ad destination segmentation.
Ad schedule bid adjustment
No
App assets
No
Auction insights report
Yes
Automated assets
No
Brand Lift or Search Lift
No
Bulk
No
Campaign manager
No
Device bid adjustments
No
Experiments
Yes. You can use Uplift experiments with Performance Max campaigns that don’t link to Google Merchant Center, or you can compare Performance Max campaigns to Shopping campaigns with A/B experiments.
Image assets
Yes
Location-based bid adjustments
No
Manager Accounts (MCC) level audience lists for audience signals
No
Portfolio bid strategies or shared budgets
No
Similar audiences
No
Testing tracking template
No
URL expansion inheriting assets from Search campaigns
No
Viewable impressions column
No
