This article explains the availability and eligibility requirements for store sales measurement. Learn more About Google Ads store sales measurement .
In order to receive store sales measurement, your Google Ads account(s) need to be allowlisted. You need to meet the following requirements to use store sales measurement:
- Store sales counts, default values, and manual dynamic values reporting are currently supported globally where store visits are supported. Learn more About store visit conversions .
- Store sales automated dynamic values reporting is currently supported in the following countries of the respective regions:
- AMER: United States (US), Canada
- LATAM: Brazil, Mexico
- EMEA: France, Germany, Netherlands, Denmark, Sweden, Switzerland, Austria, Belgium, Poland, Italy
- APAC: Australia
- Automotive is currently supported in the following countries of the respective regions:
- AMER: United States (US)
- LATAM: Mexico
- EMEA: Turkey, Germany, United Kingdom (UK), Italy, Brazil, Canada, Spain, France
- APAC: Japan, India, Australia
- Retail
- Restaurant
- Automotive OEM (Original Equipment Manufacturer)
- Search
- Shopping (including local inventory ads)
- Performance Max
- Display
- Demand Gen
- Video (Video action campaign, TrueView, Bumper, non-skip
- Google Ads
- Search Ads 360
For store sales counts and default valuereporting, you need to meet the following requirements:
- Have approximately 300,000 store visits in the last 90 days
- Have over 500,000 aggregate account-level ad interactions over the last 90 days
- Store sales measurement requires store visit reporting based on location assets
- Automotive vertical must receive store visit reporting based on affiliate location assets
Manual store sales dynamic valuereporting using first-party transaction uploads is available if you’re eligible and allowlisted for store sales counts reporting and also meet the following requirements:
- Upload transaction data regularly and consistently, ideally daily or at least weekly.
- Upload 30,000 transactions minimum within the last 90 days.
- Regularly upload 10k+ new transactions from the past 30 days.
Automated dynamic valuesare available if you meet data thresholds within an eligible market and verticals. Check country availability above and check with your Google Account Manager if you meet the data eligibility requirements.
Model type by supported vertical
Retail, restaurant, and automotive OEM or regional dealer store types may receive measurement reporting that uses the following model types:
| Retail | Restaurants | Automotive | |
|---|---|---|---|
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Store sales counts
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Default value
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Automated (Dynamic, US only)
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Receipts (Dynamic)
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Store sales (uploads) (Dynamic)
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Request store sales allowlisting
If you’re interested in store sales measurement and believe that you qualify, contact your Google Ads representative or Google Ads support in order to request the feature.
- If you’re interested in a specific model for value reporting, make sure to confirm the specific request.
Next steps
After you’ve been allowlisted for store sales measurement, a store sales conversion action will automatically be created in your Google Ads UI and store sales reporting will begin to show in the account as long as the relevant backend thresholds continue to be met.
