Measure and report performance with Smart Bidding Exploration

• You can find new traffic diversity metricswithin the Bid Strategy report metric dropdown options as well as on the “Campaigns” page. 
• Traffic diversity metric options include unique Search categories with impressions, clicks, and conversions. On the “Campaigns” page these metrics can be added as a column with your campaign metrics (for example, “Unique search categories with impressions,” “Unique search categories with clicks,” and “Unique search categories with conversions”) to understand the impact of Smart Bidding Exploration.
  These metrics are viewable across multiple campaigns and date ranges.

How to determine if Smart Bidding Exploration is successful

• Conversion Volume: Use your campaign, experiment, or Bid Strategy report to check for an increase in conversion volume when Smart Bidding Exploration is enabled.
• Traffic diversity: Review traffic diversity on the Bid strategy report or the “Campaigns” page (Impressions, clicks, and conversions generated by unique search categories). For Traffic diversity metrics viewed on the "Campaigns" page:
  • You can view these as aggregate statistics for selected campaigns and date ranges.
  • You can see these metrics deduped to get a better understanding of query diversity incrementality.
• Use the Bid Strategy reportto monitor your target ROAS performance.
  • Average target ROASwill factor in the lowered ROAS tolerance for Smart Bidding Exploration along with additional elements (ad group level target or specific bid adjustments).
  • Actual ROAS: Your Actual ROAS should be in close range of your lowered average target ROAS.
• Measure performance over a longer period.