Call ads (call-only ads) are being deprecated. To continue generating valuable phone call leads, you must transition to using call assets within responsive search ads (RSAs).
Call ads are being replaced by responsive search ads with call assets. Responsive search ads (RSAs) use Google AI to ensure your ads match users' needs while also highlighting your brand's unique attributes. By providing multiple headlines and descriptions, RSAs automatically test various combinations to identify those most likely to perform for a given search query and user. This is true for many of your business goals, and calls are no different.
Key Dates:
- February 2026: All options to create a new call-only ad will be removed.
- February 2027: All existing call-only ads will stop receiving impressions.
If you haven’t yet, we strongly recommend you proactively replace your call-only ads by responsive search ads with call assets now and continue receiving calls from ads.
Follow the step by step guide on how to transition from call-only ads to call assets within RSAs.
Posted by Sheetal Jain, Product Manager, Google Ads
