Access new inventory and channel performance reporting in Performance Max campaigns

This year, advertiser feedback has fueled significant improvements to Performance Max (PMax) campaigns, and we're continuing to help you reach your audience and gain more visibilitywith two key updates.

Drive more in-store sales with Ads on Waze

We're making it easier for you to reach customers on the go by adding Waze ads inventory to Performance Max for store goals campaigns . Your business can now appear as a 'Promoted Places in Navigation' pinon a user's map.

For U.S. advertisers using PMax for store goals, these ads are now fully available. The best part? No additional setup is required. Performance Max will automatically use your existing assets to optimize for Store Visits, Store Sales, or Local Actions Directions. This is an extension of Local Ads and is especially helpful during last-minute trips or long journeys over the holidays. We are planning to expand Waze inventory to additional markets beyond the U.S. in 2026.

If you’re in the U.S. and using a Performance Max for store goals campaign, you can now serve on Waze inventory. On Waze, your business will appear as a “Promoted Places in Navigation” pin.

Get more visibility into channel performance

Channel performance reporting is now available in all Performance Max campaigns, giving you more insight into where your ads are running. In the coming weeks, you’ll also be able to get specific reporting on search partners and access the channel performance report via manager accounts (MCC) . 

Search partners will be added to the channel performance report, including in the channel visualization and the channel distribution table.

And in case you missed it, we launched several improvements in September as well, including bulk reporting and download, the ability to segment results, and more. Learn more about how to use the channel performance report with our tutorial video and best practices guide . 

We can’t wait to see how you use all these new features!

Posted by Teresa Chen, Director of Product Management, Local Ads and Irem Erkaya, Senior Product Manager, Performance Max