The Google Ads dealership locator dynamically shows automotive dealership locations based on the details in your location assets or your affiliate locations assets. You can use the locator to help simplify the process of connecting potential customers with the closest automotive dealerships in your area.
This article explains the requirements to use the dealership locator and how the locator works.
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Requirements
To use the dealership locator for automotive dealerships, you must:
- Use a lead form with either a Performance Max or Search campaign.
- Link your dealership locations, known as location groups, location assets, or affiliate location assets, with your Google Ads account or campaign.
- Include a city or state/province in the “Contact information” section of your lead form.
How it works
The dealership locator can be used when you create new lead form assets. To use the tool in Google Ads, take the following steps:
- From the “Campaigns” page, create your lead form asset .
- Under “Qualifying questions”, select What is your preferred dealership?.
- For “Answer type”, select Location. The editor will then display a list of up to 20 eligible location assets, including their business names and addresses.
- When your lead form is completed and saved, potential customers to find the nearest dealership locations.
