A final URL is the URL address of the webpage in your website that people reach after they click your ad and is also known as the " landing page ".
- For each ad you create, you specify a final URLto determine the landing page where people are taken when they click your ad.
- To create or edit a search ad, learn more About responsive search ads .
- To create or edit a display ad, learn more About responsive display ads .
- Google's policy is that your landing page and display URL, or the webpage shown in your ad, must share the same domain.
- If you maintain separate landing pages for mobile users (like AMP pages ), then enter them in the final URL for mobile field, which is found under the "Ad URL options" section.
- If you use tracking information, enter the tracking template field. You may not use cross-domain redirects in your final URL.
- The final URL suffix field allows you to enter parameters that will be attached to the end of your landing page URL in order to track information.
