How to upgrade URLs with cross-domain redirects

Add a Final URL suffix

In Google Ads, the "final URL suffix" field allows you to enter parameters that will be attached to the end of your landing page URL so you can track information about where people go after they click your ad. A final URL suffix can be applied at the account, campaign, ad, ad group, dynamic ads target, and keyword levels.

This article provides instructions for adding a final URL suffix at these different levels.

How to use the final URL suffix

Add a final URL suffix at the account level

Go to Account settings within the Admin menu .
Select “Tracking Template”.
Enter parameters in the “Final URL suffix” field.
Select Save.

Add a final URL suffix at the campaign level

Go to Campaigns within the Campaignsmenu .
Select the Settingstab.
Select the pencil iconwhen it appears in the “Tracking template” column.
Enter the parameters in the “Final URL suffix” field.
Select Save.

Add a final URL suffix at the ad level

Go to Ads within the Campaigns menu .
Hover over any of the ads and select the pencil iconwhen it appears.
Select Edit.
Expand Ad URL options(advanced).
Enter parameters in the “Final URL suffix” field.

Add a final URL suffix at the ad group, dynamic ads target or keyword level

In your Google Ads account, select the Campaignsicon.
Select the Ad groups page under the "Campaigns" drop down, or the Dynamic ad targets , or Keywords tab under the "Audiences, keywords, and content" drop down.
Select the pencil iconwhen it appears in the “Tracking template” column.
Enter parameters in the “Final URL suffix” field.
Select Save.

Note: In the AdGroups table view, select Modify Columnsand add the "Tracking Template" and "Final URL" columns. Then, for the ad group you want to modify, select the pencil icon

in those newly added columns.

Add a final URL suffix at the sitelink level

Go to Assets within the Campaignsmenu.
Select Sitelinksummary card header for the type of asset.
Hover over any of the assets and select the pencil iconwhen it appears.
Expand Sitelink URL Options(advanced).
Enter the parameters in the “Final URL suffix” field.
Select Save.

Example

Display URL:example.com
Tracking template:tracker.com/redirect={lpurl}
Final URL suffix:x=y
What happens:

With parallel tracking: when someone clicks on your ad, they will be directed to https://example.com/?x=y while the tracking is processed in background. Learn more About parallel tracking .
With traditional sequential tracking: When someone clicks on this ad, they will first be directed to tracker.com/redirect={lpurl} before landing on https://example.com/?x=y.

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